The Segment Marketing Lead is a senior marketing leadership role responsible for defining and delivering the marketing strategy across three of the organisation's most commercially significant segments – Strategic, Wholesale and Channel. Reporting to the Head of Marketing and serving as a key member of the marketing leadership team, this role will drive integrated marketing programs that accelerate growth across strategic enterprise customers, wholesale partners and channel ecosystems.

The role combines strategic planning, people leadership and hands-on execution, requiring an experienced marketer who can effectively navigate complex stakeholder environments, partner ecosystems and long enterprise sales cycles. The successful candidate will bring expertise in account-based marketing, event strategy, partner marketing and integrated demand generation, while leading activity for the Channel segment, as well as providing support across the marketing function and partner programs.

Key Responsibilities

- Develop and own the Strategic Accounts, Wholesale and Channel marketing strategy, aligned to business objectives, revenue targets and growth priorities
- Act as the senior marketing lead and trusted advisor for the segments, providing strategic recommendations to senior stakeholders
- Own the end-to-end event strategy across the three segments
- Establish explicit objectives, priorities and development plans aligned to business outcomes
- Develop and execute multi-channel demand generation programs that drive awareness, engagement, pipeline growth and revenue outcomes
- Develop and execute ABM strategies for priority strategic accounts and high-value growth opportunities
- Develop marketing programs that strengthen partner engagement,



drive channel participation and support indirect revenue growth
- Ensure effective utilisation of digital channels including email, web, social media, search and marketing automation platforms
- Establish clear KPIs across campaigns, events, ABM, channel initiatives and digital programs.

Skills & Experience

- Approximately 8+ years' experience in B2B marketing, with a strong track record in campaign management, demand generation and account-based marketing within complex organisations
- Demonstrated experience developing and executing integrated marketing strategies that drive measurable business outcomes
- Strong understanding of ABM principles, MarTech, account engagement strategies and collaboration models between marketing and sales teams
- Proven experience leading end-to-end event strategies, including executive engagement programs, customer events, industry conferences, partner programs and channel activations
- Experience working within, marketing to, or partnering with Wholesale, Channel, Telecommunications, Technology or ICT ecosystems is highly desirable
- Understanding of partner-led go-to-market models, indirect sales channels, alliances and co-marketing programs is advantageous
- Broad marketing expertise across digital marketing, content strategy, lead generation, marketing automation and analytics
- Experience leading and developing high-performing team members, with a focus on coaching, stakeholder management and capability development
- Data-driven mindset with the ability to interpret insights, measure performance and optimise marketing investments
- Tertiary qualifications in Marketing, Business, Communications or a related discipline preferred.

#J-18808-Ljbffr

📌 Segment Marketing Lead (Melbourne)
🏢 VOCUS
📍 Melbourne