Digital Marketing Specialist | Paid Social

Digital Marketing Specialist | Paid Social
- Property (Residential Communities)

Up to $115K,000 - $125,000 + Super (Pro Rata’d - 4 days per week)

Join a well-established Melbourne property investment advisory firm with 15+ years in the market and a national client base. The team has grown from 6 to over 40 people in three years and the sales pipeline has more than tripled. The business is employee-focused and values-driven.

This newly created role owns in-house paid campaigns and lead generation, reporting to the Operations and Marketing Manager.

Why Join?

- Newly created role in a business in serious growth mode
- Real room to progress as the business grows
- Report to a genuine, down-to-earth Operations and Marketing Manager
- Full time or 4 day week
- Team-oriented, energetic team that cares about results

The Role

Lead generation is at the heart of this role. You’ll work with the Marketing Coordinator and in-house Data Analyst to bring quality leads to the internal booking team, using paid social, content and CRM to build a pipeline that can scale.

Responsibilities include:

- Build, launch and optimise paid social and YouTube lead generation campaigns in-house
- Improve lead quality and cost per lead through targeting, creative and testing




- Grow an internal pipeline of paid leads alongside existing lead sources
- Segment and nurture leads through email campaigns in Salesforce Marketing Cloud
- Update WordPress and brief outsourced developers on new pages and landing pages
- Work with the Marketing Coordinator to align paid and organic content and keep the brand consistent
- Set up tracking with the Data Analyst and share insights with the booking, Sales and Consultant teams

About You

You’re a hands-on property marketer who enjoys turning good content into quality leads. You take ownership from start to finish, bring creative ideas and are open to feedback.

You’ll ideally bring:

- Property or related industry experience required
- Hands-on experience running paid social lead generation campaigns (YouTube is a bonus)
- Strong content and copywriting skills
- CRM experience, including segmentation and email nurture (Salesforce Marketing Cloud highly regarded, training provided)
- Intermediate WordPress skills
- Experience managing paid media budgets and reporting on performance
- Marketing agency experience well regarded
- A go-getter attitude and genuine enthusiasm

If you’re a property marketer who wants to own lead generation and see the results of your work, we’d love to hear from you.

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📌 Digital Marketing Specialist | Paid Social (Melbourne)
🏢 Redpath Partners
📍 Melbourne