Full-time | Competitive salary + performance-based bonuses

Build Relationships. Drive Sales. Grow an Exceptional Wine Business.

Levantine Hill Estate is seeking a dynamic and commercially driven Head of Direct to Consumer to lead the continued growth of our direct-to-consumer business across our Cellar Door, Inner Circle wine club, private client portfolio and e-commerce channels.

This is an exciting opportunity to join one of Australia’s leading luxury wine and hospitality destinations during a period of growth and innovation.

This is not a role for someone who wants to manage from the sidelines. We are looking for an energetic, hands‑on business builder who will lead from the front, connect with customers, support the team on the floor, develop new opportunities and turn great ideas into measurable results.

The Opportunity

You will take ownership of the commercial performance and growth of Levantine Hill Estate’s direct‑to‑consumer channels.

Your focus will be clear: grow revenue, attract new customers, strengthen loyalty and lead a high‑performing sales team that delivers results throughout the year.

You will combine strategic thinking with hands‑on execution, actively selling, building relationships, creating customer experiences and ensuring opportunities are followed through from idea to outcome.

What You’ll Own

Revenue and profitability: Take ownership of DTC sales, budgets, forecasting, P&L; and overall commercial performance.

Customer acquisition: Develop new audiences, expand our Inner Circle wine club and build valuable private client relationships.

Year‑round activation: Deliver a dynamic 52‑week calendar of campaigns, events, partnerships, collaborations and customer experiences.

Hands‑on sales leadership: Lead from the front by engaging customers, supporting the team and personally driving key sales opportunities.

Team performance: Coach and motivate the sales team through clear targets,



weekly priorities and accountability.

E-commerce and CRM: Grow online revenue and customer loyalty through HubSpot, Shopify and targeted customer engagement.

Premium experiences: Help bring our brand and hospitality vision to life.

What You’ll Bring

At least five years’ experience in an omnichannel commercial role, ideally within wine, liquor, luxury retail, hospitality or a premium consumer brand.

A proven ability to grow revenue, acquire customers and lead successful sales teams.

Solid financial acumen across budgets, forecasting, profitability and performance reporting.

Experience creating sales campaigns, customer activations, partnerships and commercial opportunities.

Confidence using CRM and e‑commerce platforms, ideally HubSpot and Shopify.

A proactive, energetic and collaborative leadership style.

A willingness to be visible, hands‑on and available to work weekends when required.

Wine knowledge will be highly regarded, but your commercial capability, digital confidence, leadership skills and record of delivering sales growth will matter most.

You’ll Thrive Here If You

Love building relationships and creating memorable customer experiences.

Are energised by targets, growth and commercial accountability.

Bring ideas, create momentum and make things happen.

Enjoy working both strategically and operationally.

Are prepared to roll up your sleeves and execute, not simply plan and delegate.

Why Join Levantine Hill Estate?

Make a visible impact: Lead and grow a key revenue channel within an exceptional luxury wine and hospitality destination.

Be rewarded for results: Receive competitive remuneration with performance‑based bonus opportunities linked to agreed commercial targets.

Shape the future: Take ownership of a growing business and bring new initiatives, partnerships and customer experiences to life.

Enjoy genuine autonomy: Be trusted to identify opportunities, make decisions and deliver meaningful commercial outcomes.

Ready to Make It Happen?

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📌 Head of Direct to Consumer (Melbourne)
🏢 Levantine Hill Group
📍 Melbourne