Employment Type: Full-Time (38 hours per week)

Salary: AUD $85,000 per annum + Superannuation

Location: South Melbourne, VIC 3205

About the Company

IOTTAG is seeking a motivated and experienced Marketing Specialist to join its team in South Melbourne, Victoria. The successful candidate will contribute to the development and implementation of marketing strategies to promote the company's products and services, strengthen brand positioning and identify opportunities for business growth.

About the Role

The Marketing Specialist will research market opportunities, develop marketing strategies and direct promotional campaigns to support IOTTAG's business objectives. The role will be performed in collaboration with IOTTAG's associated entity, Cellcast Pty Ltd. Both IOTTAG and Cellcast Pty Ltd branding may appear in advertising materials for the position.

Key Responsibilities

- Research and analyse market trends, competitor activity and customer needs to identify opportunities for the company's products and services in relevant markets.
- Develop marketing plans and recommend strategies for target markets, positioning, promotion and distribution.
- Develop and recommend pricing strategies using market, competitor and sales data.
- Segment customers and define target audiences using sales, market and customer data to grow the customer base.
- Assess customer feedback and research findings, and advise on changes to existing products and services and on new offerings.




- Plan and direct advertising and promotional campaigns across relevant channels, including preparing campaign briefs for internal teams and external providers.
- Set campaign messaging and approve content for digital, web, email and social media channels in line with brand positioning.
- Evaluate campaign and strategy performance using sales and analytics data, and report recommendations to management.
- Prepare marketing budgets and monitor spending against approved plans.
- Identify and evaluate new markets, partnerships and promotional channels, and advise management on opportunities.

Skills and Experience

- Strong knowledge of marketing principles and strategic marketing practices.
- Experience in market research, competitor analysis and customer segmentation.
- Ability to develop and coordinate advertising and promotional campaigns.
- Strong analytical skills, including the ability to interpret marketing and sales data.
- Excellent written and verbal communication skills.
- Ability to prepare marketing reports, campaign briefs and strategic recommendations.
- Robust organisational and project coordination skills.
- Ability to work collaboratively with internal teams and external stakeholders.

What We Offer

- Competitive annual salary of AUD $85,000 plus superannuation.
- Full-time employment (38 hours per week).
- Opportunity to contribute to IOTTAG's marketing strategies and business development, working in collaboration with its associated entity, Cellcast Pty Ltd.

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📌 Marketing Specialist (Melbourne)
🏢 IOTTAG
📍 Melbourne