Dawg Boys is a fast-growing gourmet fast-casual franchise with a growing network of stores across South East Queensland, and we’re now expanding interstate. We’re known for bold food, a strong brand personality and grand openings that bring the community out. We’re looking for an experienced Marketing Manager to lead the next stage of our growth.

The role

Reporting to the General Manager, you’ll own Dawg Boys’ marketing strategy across the whole franchise network. Your main job is to grow sales across the network and build the brand as we enter new markets. You’ll work closely with franchisees, the operations team and our development team, and you’ll have real influence over where the brand goes.

What you’ll do

Develop and deliver the annual marketing strategy and calendar, tied to network sales targets

Manage the Marketing Fund, including budgeting, allocation and reporting to franchisees

Plan and run promotions, LTOs and product launches across the network

Build local area marketing plans with franchisees and support them to carry them out

Lead launch campaigns and grand openings for new stores, including the Sydney rollout

Manage digital channels, including social media, paid media, the website, CRM, loyalty and third-party delivery platforms

Track and report on campaign performance, sales results and ROI using data

Manage agencies, creative suppliers and content production, including video and photography





Protect the brand and keep it consistent at every touchpoint

About you

At least 5 years of marketing experience, including at least 3 years in a QSR, quick-casual or multi-site franchise brand

A track record of growing network or same-store sales, backed by results you can show us

Experience creating marketing strategies and seeing them through from plan to rollout

A solid understanding of how franchise marketing funds work and how to engage franchisees

Strong digital and social media skills and comfort working with data

Commercial thinking, plus the creativity and energy to match the brand

Great communication and relationship skills with franchisees, suppliers and leadership

A tertiary qualification in marketing, business or a related field (preferred)

A current driver’s licence and willingness to travel between stores, including interstate when required

What’s on offer

$100,000 – $120,000 base salary plus superannuation

A senior role with real ownership of a growing brand

Become a part of one of the fastest growing QSR brands in Australia

The chance to shape the brand’s entry into a new interstate market

A fast-paced, supportive team culture

Any questions about the role can be directed to Aaron Smart (Franchise Legal & Development Manager) on 0449 536 ***.

Dawg Boys is an equal opportunity employer. Only shortlisted applicants will be contacted.

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📌 Marketing Manager (Brisbane)
🏢 Dawg Boys Franchising
📍 Brisbane