Ferocia is a team of more than 300 people building better financial experiences for Australians.

As the digital division of Bendigo Bank, our work spans Up, a digital bank; Connect, the platform powering Bendigo Bank’s web and mobile banking; and tools that make managing money simpler and help protect people from scams and fraud.

Our shared purpose: helping people feel more confident and in control of their money.

Sound like something you’d like to be part of? We’d love to hear from you.

Creative Director - Brand

About Ferocia

Ferocia is a team of more than 300 people building better financial experiences for Australians.

As the digital division of Bendigo Bank, our work spans Up, a digital bank; Connect, the platform powering Bendigo Bank’s web and mobile banking; and tools that make managing money simpler and help protect people from scams and fraud.

Our shared purpose: helping people feel more confident and in control of their money.

Sound like something you’d like to be part of? We’d love to hear from you.

The Role

- Title: Creative Director - Brand
- Reporting to: Head of Brand & Growth
- Direct reports: Brand Designers, Copywriters, Producers, Animators

The Vibe

We aren’t building a bank. We’re building a high-performance financial tool for a digital-native generation, helping an entire cohort of Australians feel positive about money.

At Up, Brand is affectionately and intentionally called Team Soul. You are the steward of how Up looks, speaks, moves, and feels. This role is our creative engine - the tightrope walk between keeping Up an irreverent, cult-favourite brand while evolving our appeal to meet an increasingly mature,



mainstream audience without losing an ounce of our edge.

You’re not the “Brand Police” setting arbitrary rules in a PDF nobody reads. You’re the Brand Pilot - guiding a world-class in-house creative studio, navigating the space between high-tech product polish and subcultural playfulness, and proving that building a brand people genuinely love is the ultimate growth lever.

What You’ll Do

Creative vision & brand strategy

- Evolve the brand beyond the niche: Lead the creative charge as Up scales. You’ll protect the irreverence, wit, and cultural resonance that got us here, while having the strategic maturity to critically assess and broaden our appeal to win over a wider, more mature market.
- Narrative & cultural moments: You don’t just manage a production calendar; you direct a narrative. You’ll own how we “build in public,” turning product updates, releases, and financial concepts into cultural moments that Upsiders actually talk about.
- Aesthetic direction across every medium: Direct a visual and verbal identity that feels closer to a top-tier game studio, streetwear label, or editorial publication than a financial institution. Your standard of polish signals uncompromising quality and trust - showing people that while we’re playful, we take their money seriously.
- The experimental sandbox: Champion the weird, the clever,



and the unexpected - from Easter eggs and real-world stunts to drops, merch, and side-projects that don’t always have a neat ROI model on day one, but make Up feel electric and alive.

People leadership & craft stewardship

- Lead Team Soul: Foster, mentor, and inspire a tight-knit crew of talented designers, writers, illustrators, and producers. You set the bar for craft and taste while giving people the autonomy to do the best work of their careers.
- Build a sustainable creative pace: Our creative crew is passionate about making everything they touch amazing. You’ll be the champion who sets clear boundaries and filters the distractions, ensuring the team has the runway to say “not right now” to the small stuff and pour their talent into the projects that create the greatest impact for Upsiders.
- Champion our open, curious creative culture: Bring your own perspective to an already deeply engaged team. You’ll foster healthy, spirited creative debate, encourage early idea-sharing, and keep our creative process fluid, experimental, and outwardly inspired.

Cross-functional collaboration & impact

- Key leadership partnership: Reporting directly to the Head of Brand & Growth, and working as a close peer to the Growth Team Lead, you will be our creative authority in strategy and decision making. You bring the creative vision, craft leadership, and brand intuition to the group - with the backing and expectation to constructively challenge performance-first assumptions when brand equity or craft is at stake.
- Bake the brand into the code: Work in close partnership with product, softw

📌 Creative Director, Brand (Melbourne)
🏢 PRODUCT & DESIGN
📍 Melbourne