Creative Strategist, Paid Social (Remote: Australia / UK)

Harppa designs baby and toddler gear that parents keep for years: playpens, learning towers,

wagons and more. We sell to US families through our own Shopify store, Amazon，Tiktok and Walmart. Our product and design team is in Shenzhen, and our creator and email

partners are in the US.

Our products cost $150–$500. Parents research them for weeks before buying, so our ads have to earn trust, not just stop the scroll. That's the job.

The role

You'll be Harppa's first dedicated creative strategist, reporting directly to the CEO. Each day you'll

produce concepts, scripts and briefs for a small, focused product line, and you'll own each idea from

the first concept through the edit to the results. This is a hands‑on role, not media buying or account

management.

What you'll do

- Run the creative testing roadmap on Meta, where most of our spend goes, and on TikTok.

Then adapt the winners for Amazon (listing images, A+ content, Sponsored Brands video) and

for our website.

- Write the ads yourself: hooks, scripts, primary text and CTAs, drawn from customer reviews,

comments, Reddit threads and support tickets.

- Brief and direct UGC creators, agency partners and our in-house editors in Shenzhen, with

clear briefs and specific, timestamped feedback.

- Design the tests: know a recent concept from an iteration, read hook rate, hold rate, CTR and

CPA, and make the call to kill, scale or iterate in a weekly review with our ads and creator

leads.

- Measure honestly. Check what the platforms report against Shopify and blended results, and

tag every creative by angle, hook, format and talent so we learn faster over time.

- Manage agency creative from the brand side: approve or push back, and hold the

standard.

- Build the system:



swipe files, a brief template, naming conventions and do/don't boards, so a

team on the other side of the world can turn your direction into finished ads quickly.

What you'll bring

- 3–6+ years as a creative strategist at a DTC brand or a creative agency (not a media-buying

team), where scripts, briefs and concepts were your main output.

- Experience with considered-purchase products at $100–$500. Baby and kids is ideal. Home,

furniture, outdoor or fitness also works.

- Strong Meta experience. TikTok is a plus, and Amazon creative is a bonus.

- Native-level English direct-response copywriting for the US market. You write the way

American parents talk ("stroller," not "pram"; "diaper," not "nappy"), and you have US work to

show for it.

- A track record of directing editors and UGC creators, with a working system for iterating on

winners.

- Fluency with creative data: you can design a test, you're comfortable with tools like Motion,

and you don't take platform-reported ROAS at face value.

- Experience managing creative agencies from the client side.

- Comfort with a team spread across time zones. You'll need at least 3 hours a day of overlap

with China business hours (GMT+8), plus occasional calls with US partners.

Nice to have

- Mandarin (our product team is in Shenzhen)

- Hands-on editing skills (Premiere, CapCut or similar)

- Experience helping a brand from Asia build trust with US customers

What we offer

- Fully remote. You'll be employed through [our employer-of-record partner / a contractoragreement] in your country.

- A direct line to the CEO and real ownership. With a focused product line, your work shows upin the numbers fast.

- The chance to build a brand's creative engine early, before the system is set in stone.

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📌 创意战略师 (Australia)
🏢 Arkantos
📍 Australia