Contract- 6 Months, likely will extend further

Work Mode- Hybrid

We are seeking an experienced Business Analyst with strong, hands-on MarTech and marketing technology experience to support a major customer and digital transformation initiative.

This role is suited to an established end-to-end Business Analyst who has worked across customer journeys, campaign management, marketing automation, personalisation, customer data and decisioning . Genuine MarTech delivery experience is essential.

Key Responsibilities

Lead end-to-end business analysis from discovery and customer journey definition through requirements, delivery, UAT and go-live .

Gather, analyse and document business, functional and process requirements.

Support the delivery and enhancement of MarTech, campaign management and marketing automation solutions .

Work across customer journeys, segmentation, personalisation and customer communications .

Translate business and marketing requirements into clear requirements for Data, Technology and Engineering teams.

Support customer data and Customer Data Platform (CDP) initiatives, including audience creation and activation.

Collaborate closely with stakeholders across Marketing, Customer, Product, Data and Technology .

Facilitate discovery sessions, workshops, process mapping and requirements validation.

Support testing, UAT, implementation and go-live activities.

Ensure delivered solutions align with business objectives and customer experience requirements.

Skills & Experience

Strong and consistent experience as a Senior Business Analyst / Business Analyst , delivering complex technology and transformation initiatives.

Demonstrated end-to-end BA experience across discovery, requirements, delivery,



testing/UAT and implementation .

Strong hands-on experience within MarTech, marketing automation or campaign management environments .

Experience working with customer journeys, campaign management, segmentation and personalisation .

Understanding of Customer Data Platforms (CDP) and how customer data and audience segments support marketing campaigns.

Experience with one or more MarTech platforms such as Pega CDH, Braze, Salesforce Marketing Cloud (SFMC), Adobe, Segment, Amperity, mParticle or Oracle Responsys .

Experience working across multiple digital communication channels, including email, SMS, push notifications and mobile applications .

Ability to engage effectively with business and technical stakeholders.

Good technical understanding to collaborate with Data, Architecture and Engineering teams without needing to be a deeply technical or API-focused BA.

Strong communication, stakeholder management, workshop facilitation and problem-solving skills.

Highly Desirable

Pega Customer Decision Hub (CDH) and/or Next Best Action experience.

Braze experience.

Strong Customer Data Platform (CDP) experience.

Experience with customer decisioning and marketing personalisation .

Experience delivering omnichannel customer communications across email, SMS, push, mobile/app and digital channels.

If this sounds like you then apply today!

If you’re interested or know someone who might be — feel free to send an updated resume to [email protected] . If all aligns, you will be reached out.

We believe in working for a place that works for you. We have many versatile working options within our team so talk to us about which arrangements would work best for you.

📌 Business Analyst – MarTech (Sydney)
🏢 Hays
📍 Sydney