What’s the role?

The Digital Marketing Specialist is a key part of the Good Friday Appeal’s Marketing and Communications team. You’ll deliver digital communications across our website, email and paid channels, helping bring campaign plans to life and improve performance along the way.

This is a practical, hands-on role for a digital all-rounder who enjoys getting campaigns live, accurate and performing well. You’ll build and maintain pages and landing pages in WordPress, create and send email campaigns in HubSpot, and set up, manage and optimise paid activity across search, social and programmatic channels.

You’ll also track results through GA4 and platform dashboards, share clear reporting and practical recommendations, and work closely with colleagues to keep activity joined up across channels.

- Part‑time, fixed‑term parental leave cover: 0.6 FTE for six months, commencing January 2027.

- Based in Southbank, Victoria.

- Availability is required on Good Friday and during the 14‑week campaign lead‑up from February to April, when digital activity is at its peak.

Who are you?

You’re an organised and accurate digital marketer who can manage several campaigns and deadlines in a fast‑paced environment. You’re comfortable taking work from brief to launch, checking the details, and using performance data to make practical improvements.

You’ll bring:

- At least three years’ hands‑on experience in digital marketing, delivering website, email and paid campaigns.

- Confidence building and updating WordPress pages, including Blocks and Elementor.

- Experience building, segmenting and sending campaigns in HubSpot or a similar email platform.

- Practical experience running paid campaigns across Google and Meta.





- Strong working knowledge of GA4, including tracking and performance reporting.

- Clear written and verbal communication skills, with the ability to explain results in plain language.

- Good organisation, attention to detail and the ability to stay calm and accurate under pressure.

- A collaborative approach and confidence working with colleagues across communications, fundraising and IT.

Experience with Salesforce, LinkedIn, TikTok, programmatic advertising, Google Tag Manager, Meta Pixel or Canva/Adobe would be an advantage. Not‑for‑profit or fundraising experience is also welcome. A relevant tertiary qualification or equivalent practical experience is desirable.

Why join us?

The Good Friday Appeal is a purposeful, passionate team working with a generous community to support the care the Royal Children’s Hospital can provide to sick children and their families.

- Be part of an iconic fundraising appeal with a meaningful community impact.

- Work across diverse digital campaigns and channels in a collaborative team.

- Bring ideas, test improvements and see how digital activity contributes to campaign results.

- Enjoy a blended working environment, with our office in Southbank, Melbourne.

Who are we?

The Good Friday Appeal is an iconic not‑for‑profit charity established to raise funds for the Royal Children’s Hospital. Since 1931, the Appeal has raised $421 million to fund research, equipment, education, training and patient‑centred care programs at the hospital.

The Good Friday Appeal is supported by a small team who works closely with our generous partners, supporters, collection groups and volunteers who come together in the spirit of raising funds for the hospital.

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📌 Digital Marketing Specialist (6 Month PT) (Melbourne)
🏢 Good Friday Appeal
📍 Melbourne