Most radiology clinics stay behind the scenes. Nobody knows who runs them or why they do it. We want to change that.

Axis Imaging is a family-founded, doctor-led imaging group in Melbourne's north and west. We opened in Mickleham in 2025. Sunshine, Glen Waverley and South Morang are next. We are building a premium patient experience and a brand people actually follow.

We want a small in-house media team to do it consistently. You will own the strategy and work alongside our videographer.

What you'll do

Build and run the content strategy for Axis and for each founder's personal brand.

Plan the calendar, find the stories and write the hooks, scripts and captions.

Turn the founders' week into content. Deals, site builds, hiring, wins and setbacks.

Run the channels day to day: posting, community, comments and DMs.

Track what works and report on it. Reach, engagement, followers, and the enquiries and opportunities that come from it.





Support recruitment and GP referrer campaigns with content.

What we're looking for

Proof you have grown an account or a personal brand. Show us the before and after.

A clear point of view on founder-led content and what makes people follow a business.

Solid writing. Hooks, scripts and captions that sound like a person.

Comfort with the numbers and the platforms' analytics.

Organised and self-directed. You will set the pace for the team.

Willing to learn healthcare advertising rules, or already know them.

Nice to have

Experience in healthcare, professional services or a startup.

Basic editing and design skills.

What you get

Direct access to the founders and a seat in the decisions.

Ownership of the brand's voice on social from day one.

The chance to build the media team as we grow.

#J-18808-Ljbffr

📌 Social Content Strategist (Melbourne)
🏢 Axis Imaging
📍 Melbourne