Senior Business Analyst - Media/Retail (Daily rate contract) The prospect We’re partnering with one of Australia’s largest retail media businesses to secure a Business Analyst on a 6 month initial contract. The business is scaling its data platform and expanding its CDP and audience segmentation capability. Reporting to the Senior Product Manager, Data & Audience, you’ll bring clarity to complex business and data challenges and translate them into clear, build-ready requirements for engineering.

What you’ll be doing - Facilitating discovery workshops with Data Science, Analytics, Ad Product, Engineering and Loyalty stakeholders - Documenting current and future state data flows, covering customer data ingestion, identity resolution, audience creation and ad activation - Producing functional specifications, data requirements and Jira user stories with well-defined acceptance criteria - Defining business rules for audience segmentation,



identity matching and privacy-compliant data sharing through cleanrooms - Partnering with data engineers, architects and tech leads to map integrations across CDP, cleanroom and ad serving platforms - Maintaining clear documentation in Confluence, including data dictionaries, traceability matrices and RAID logs What you’ll bring - 4 to 6+ years of Business Analyst experience across data, MarTech, AdTech, retail media or eCommerce - Experience with CDPs, identity resolution, first-party data, audience segmentation or cleanrooms - Proven workshop facilitation skills and the ability to break down ambiguous problems - Strong documentation capability (BPMN, UML or ERDs) and high quality user story writing - Hands‑on SQL and confidence working with data schemas and APIs - Experience using GenAI tools to work more efficiently - Snowflake or BigQuery experience highly regarded

📌 Senior Business Analyst (Sydney)
🏢 Talent Insights Group
📍 Sydney