Land Lab | Remote, Australia-wide | Part time, 3 days per week

Start date: Mid-January 2027

Land Lab | Remote, Australia-wide | Part-time, 3 days per week

Salary: 75K - 80K + superannuation (part-time salary)

Start date: Mid-January 2027

About Land Lab

Land Lab is a profit-for-purpose, science-led supplement brand creating thoughtfully formulated products grounded in nutritional research and the potential of Australian native ingredients.

We believe better health products begin with better questions. From the ingredients we choose to the evidence behind our formulations, we're committed to raising the standard of what consumers can expect from their supplements.

Our growing product portfolio spans maternal nutrition, iron supplementation and everyday wellbeing. Through Motherlines, our registered charity initiative, we also work to improve access to essential prenatal nutrition for Australian women experiencing financial hardship.

We're an ambitious, independently minded business with a clear vision for growth, a strong creative identity and a commitment to doing things properly.

Now, we're looking for someone exceptional to help us scale.

The Opportunity

We're looking for an experienced Growth & Performance Marketing Manager to take ownership of our paid digital marketing and email marketing ecosystem.

This is a hands-on role for someone who understands the relationship between brand, creative, consumer behaviour and commercial performance.

You'll be responsible for managing and optimising our paid advertising across Meta and Google, developing our presence on Pinterest, and owning our Klaviyo email marketing strategy,



campaigns and automated flows.

You'll work closely with our founder, who leads brand strategy, creative direction and product marketing, translating strong creative ideas into campaigns that acquire customers, drive repeat purchases and deliver measurable business growth.

We're looking for someone who can see the bigger picture while being equally comfortable getting into the detail. Someone who knows how to identify an opportunity, develop a strategy, execute it and measure the outcome.

This is a three-day-per-week position with considerable autonomy, direct access to decision-makers and the opportunity to make a meaningful impact on a growing Australian brand.

What You'll Own

Paid Media & Customer Acquisition

- Own the strategy, execution and ongoing optimisation of our Meta and Google advertising accounts.
- Manage campaign structures, audiences, budgets, bidding strategies and creative testing.
- Develop and test Pinterest and Chat GPT as an additional acquisition channel, with investment guided by performance.
- Identify opportunities to improve customer acquisition efficiency and scale profitable campaigns.
- Work closely with the founder to translate brand messaging, product benefits and creative concepts into effective advertising.




- Provide clear recommendations on creative requirements, testing opportunities and budget allocation.
- Maintain accurate conversion tracking and work to improve attribution and reporting.
- Monitor performance proactively, identifying issues and opportunities before they become apparent in monthly reporting.

Klaviyo, Email Marketing & Retention

- Own our Klaviyo ecosystem, including campaign planning, execution, segmentation and automated flows.
- Develop and manage an email marketing calendar aligned with product launches, promotions, educational content and customer lifecycle opportunities.
- Write compelling, on-brand email copy and build polished campaigns using supplied creative assets and brand guidelines.
- Audit, optimise and expand our automated flows, including welcome, abandoned checkout, post-purchase, replenishment and win-back sequences.
- Identify opportunities to increase repeat purchase rates, subscription uptake and customer lifetime value.
- Develop meaningful customer segments to improve personalisation and campaign relevance.
- Continuously test subject lines, messaging, timing, offers and customer journeys.
- Monitor deliverability, list health and email performance, ensuring a high-quality customer experience.

Commercial Performance & Growth Strategy

- Take ownership of key digital growth metrics, including customer acquisition cost, marketing efficiency, conversion rates and retention performance.
- Understand the relationship between advertising investment, product margins, customer lifetime value and profitability.

📌 Growth & Performance Marketing Manager (Australia)
🏢 Land Lab
📍 Australia