Sales & Marketing Specialist – Student Recruitment (Full-Time)

King’s School of Culinary Arts | Sydney CBD, NSW

Shape Culinary Journeys in the Heart of Sydney

Are you a results-driven sales and marketing professional with a passion for education and culinary arts? King’s School of Culinary Arts is a premier CRICOS-registered Vocational Education and Training (VET) provider with two vibrant campuses in the heart of Sydney CBD—including our own classroom building right next to iconic Hyde Park and state-of-the-art commercial training kitchens.

We are looking for a dynamic Sales & Marketing Specialist to drive student recruitment across both our accredited VET courses for international students and our hands-on Cooking School programs for local residents looking to master the art of cooking.

Why Join King’s School of Culinary Arts?

- Prime Sydney CBD Location: Work steps away from Hyde Park with up-to-date campuses and world-class commercial kitchen facilities.
- Diverse Market Portfolio: Gain rewarding experience across both international VET student recruitment and B2C domestic Cooking School marketing.
- Direct Impact with Management: Work closely with Management to shape business development, pathway partnerships, and growth strategies.
- Global Reach & Travel: Represent a fast-growing Sydney culinary school at education expos and international market visits.
- Supportive, Multicultural Culture: Join a close-knit, energetic team dedicated to inspiring students from all walks of life.

About the Role

Reporting directly to Management, you will take ownership of student recruitment and enrolment targets across onshore, offshore, and local markets.



You will build strong partnerships with education agents to attract international students to our VET qualifications, while also driving marketing initiatives to attract domestic students and local food enthusiasts to our Cooking School in Sydney.

Key Responsibilities

- Agent & Partner Network Expansion: Establish, appoint, and nurture high-performing onshore and offshore education agents, pathway providers, and university/ELICOS partners—including regular market visits and contract management.
- Domestic Cooking School Growth: Plan and execute targeted B2C sales and marketing campaigns to attract local students in Australia looking to learn cooking through our Cooking School classes and workshops.
- Recruitment Events & Campaigns: Organise and deliver student recruitment activities, info sessions, open days, education expos, and digital advertising campaigns.
- Brand, Content & Social Media: Lead a creative team in producing engaging brochures, flyers, social media content, and promotional materials tailored to both prospective VET students and local cooking learners.
- Strategy & Enquiries: Work closely with Management on business development proposals and respond promptly to enquiries from agents and prospective students.
- Regulatory Compliance: Ensure all marketing materials and recruitment practices strictly comply with RTO Standards, CRICOS, the ESOS Act, and the National Code.





What You Bring to the Table

- Proven Industry Experience: Demonstrated success in student recruitment and sales/marketing within the Australian education sector (experience in VET/CRICOS, Cookery, or Hospitality Management is highly desirable), supported by an established network of education agents.
- Regulatory Knowledge: Strong understanding of the Australian education system, ESOS Act, National Code, and Student Visa frameworks.
- Multilingual Advantage: Fluent in English with exceptional negotiation and interpersonal skills. Bilingual proficiency in Spanish, Portuguese, Indonesian, Korean, Vietnamese, or Thai will be highly regarded.
- Digital & Marketing Savvy: Hands-on proficiency with Google Analytics, Campaign Monitor, WordPress, Adobe Creative Suite, and MS Office (Excel, PowerPoint, Word, Outlook).
- Self-Driven & Adaptable: A target-oriented self-starter who operates with minimal supervision, connects easily with diverse cultures and age groups (both international and domestic students), and is willing to undertake international travel as required. (A degree in Business or Marketing is advantageous.)

Ready to Make Your Mark?

If you are ambitious, target-oriented, and ready to take the next step in your education sales and marketing career, we would love to hear from you.

How to Apply: Submit your resume along with a brief cover letter highlighting your experience in student recruitment, marketing, and stakeholder management.

To learn more about our campuses, VET courses, and Cooking School programs, visit www.kings.nsw.edu.au.

Pay: $54,600.00 – $80,000.00 per year

Work Location: In person

📌 Sales & Marketing Specialist – Student Recruitment (Full-Time) King’s School of Culinary Arts | Sydn (Darlinghurst)
🏢 King's School of Culinary Arts
📍 Darlinghurst