We are seeking a motivated, creative and results-driven Marketing Specialist to join

our team at Canning Vale, Western Australia.

This is a full time, office-based position responsible for developing, implementing

and evaluating marketing strategies to promote TDG Solar’s products and services,

strengthen brand awareness, identify market opportunities and support business

growth.

The successful candidate will undertake market research, analyse customer

preferences and competitor activity, develop marketing programs, coordinate

promotional campaigns and evaluate marketing performance to support the

company’s commercial objectives.

Key Responsibilities

 Develop and implement marketing strategies and plans to promote TDG

Solar’s products and services and achieve the company’s business

objectives.

 Conduct market research to identify customer needs, market trends,

competitor activities and opportunities for business expansion within the

Australian solar energy sector.

 Analyse market data, consumer behaviour and industry developments to

identify target markets and recommend appropriate marketing initiatives.

 Develop recommendations for product positioning, brand development,

promotional strategies and marketing channels to improve market reach and

customer engagement.

 Plan, coordinate and implement integrated marketing campaigns across

digital and traditional marketing channels.

 Develop marketing programs to promote residential and commercial solar

solutions and communicate their features, benefits and value to prospective

customers.

 Manage and update the company’s website, social media accounts and digital





communication channels to maintain a consistent brand presence.

 Prepare and coordinate marketing materials, promotional content, website

articles, advertisements and other communications relevant to the company’s

products and services.

 Plan and monitor digital advertising campaigns, including Google Ads and

Meta Ads, to support brand awareness, lead generation and customer

acquisition.

 Implement search engine optimisation strategies, conduct keyword research

and coordinate website content improvements to increase online visibility.

 Monitor and evaluate marketing activities using relevant performance

indicators, website analytics, customer engagement data and campaign

results.

 Prepare marketing reports and provide recommendations to management

regarding campaign effectiveness, market opportunities and areas for

improvement.

 Collaborate with management, sales personnel and other relevant

stakeholders to align marketing initiatives with business priorities and

customer requirements.

 Coordinate promotional activities, industry events, trade shows and other

initiatives to increase brand exposure and strengthen business relationships.

 Monitor marketing expenditure and campaign budgets and assess the

effectiveness of marketing investments.

 Maintain consistent branding across marketing materials and ensure





marketing activities comply with applicable advertising, consumer protection

and other relevant requirements.

Skills and Experience Required

 Relevant qualifications in Marketing, Business, Communications, Digital

Marketing or a related discipline.

 Demonstrated experience in marketing, marketing strategy, market research

or a related professional role.

 Strong knowledge of marketing principles, campaign planning, brand

positioning and promotional strategies.

 Experience conducting market research, analysing customer behaviour and

assessing competitor activities.

 Understanding of digital marketing platforms, social media management,

content development and online advertising.

 Familiarity with Google Ads, Meta Ads, search engine optimisation and

website analytics.

 Strong analytical skills, including the ability to interpret marketing data,

evaluate campaign outcomes and develop practical recommendations.

 Excellent written and verbal communication skills, with the ability to prepare

professional marketing content and reports.

 Strong organisational and project management skills, with the ability to

manage competing priorities and meet deadlines.

 Creative thinking, attention to detail and the ability to maintain consistent

branding across marketing channels.

 Ability to work independently and collaboratively with management and other

team members.

 Knowledge or experience in solar energy, renewable energy, sustainability or

related industries will be highly regarded.

Pay: $80,000.00 – $90,000.00 per year

Work Location: In person

📌 Marketing Specialist (Canning Vale)
🏢 TDG SOLAR
📍 Canning Vale