Are you passionate about building brands, driving innovation and delivering commercial growth?
We're looking for an experienced Senior Brand Manager to join our growing Artisan Bakery Portfolio at Goodman Fielder. In this strategic role, you'll lead the development and execution of brand plans, innovation projects and customer activation strategies that strengthen market share, build brand equity and deliver profitable growth.
Working across some of our most exciting bakery brands, you'll collaborate with teams across Sales, R&D;, Operations, Supply Chain and Finance to bring current ideas to life and create products consumers love.
What You'll Do
Develop and execute brand strategies that drive growth and consumer preference
Lead innovation, renovation and product extension projects
Deliver impactful marketing campaigns and customer activations
Identify growth prospects through consumer, shopper and market insights
Partner cross-functionally to bring initiatives to market with excellence
Optimise portfolio performance and profitability through strong commercial decision making
What You'll Bring
8+ years' Brand Management experience, ideally within FMCG, food manufacturing or foodservice
Proven success growing brands and delivering commercial results
Strong strategic thinking, analytical capability and stakeholder management skills
Experience leading complex cross-functional projects
Degree qualifications in Marketing, Business or a related discipline
Why Goodman Fielder?
At Goodman Fielder, we make everyday food better for everyone. Our Artisan Bakery portfolio combines craftsmanship, innovation and quality to create products enjoyed across Australia and New Zealand. Here, you'll have the chance to shape strategy, influence business decisions and make a tangible impact on brands that consumers love.
If you're a commercially minded marketer who loves turning insights into growth, we'd love to hear from you.
📌 Senior Brand Manager Artisan Sydney (Australia)
🏢 Goodman Fielder
📍 Australia
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