Senior Business Analyst - Media/Retail (Daily rate contract)

The opportunity

We’re partnering with one of Australia’s largest retail media businesses to secure a Business Analyst on a 6 month initial contract. The business is scaling its data platform and expanding its CDP and audience segmentation capability. Reporting to the Senior Product Manager, Data & Audience, you’ll bring clarity to complex business and data challenges and translate them into explicit, build-ready requirements for engineering.

What you’ll be doing
Facilitating discovery workshops with Data Science, Analytics, Ad Product, Engineering and Loyalty stakeholders
Documenting current and future state data flows, covering customer data ingestion, identity resolution, audience creation and ad activation
Producing functional specifications, data requirements and Jira user stories with well-defined acceptance criteria
Defining business rules for audience segmentation,



identity matching and privacy-compliant data sharing through cleanrooms
Partnering with data engineers, architects and tech leads to map integrations across CDP, cleanroom and ad serving platforms
Maintaining explicit documentation in Confluence, including data dictionaries, traceability matrices and RAID logs

What you’ll bring
4 to 6 years of Business Analyst experience across data, MarTech, AdTech, retail media or eCommerce
Experience with CDPs, identity resolution, first-party data, audience segmentation or cleanrooms
Proven workshop facilitation skills and the ability to break down ambiguous problems
Robust documentation capability (BPMN, UML or ERDs) and high quality user story writing
Hands-on SQL and confidence working with data schemas and APIs
Experience using GenAI tools to work more efficiently
Snowflake or BigQuery experience highly regarded

📌 Senior Business Analyst Sydney
🏢 Talent Insights Group
📍 Sydney