Senior Integrated Marketing Manager | CRM & Lifecycle

Permanent | $150k super | North Sydney

We’re recruiting for a healthcare organisation helping more Australians access quality care.

They’re looking for a senior, hands-on marketer to lead patient acquisition, engagement and retention across a growing medical centre network.

This is not a pure CRM role. You’ll combine hands-on Salesforce Marketing Cloud delivery with broader integrated marketing across ATL campaigns, events, activations, local marketing and new centre launches.

What you’ll own
Build segments, journeys and automations within Salesforce Marketing Cloud
Deliver patient communications across email, SMS, web and other owned channels
Lead integrated campaigns, ATL activity and local marketing initiatives
Support current medical centre launches and event activations
Manage media, creative and digital agency partners
Develop patient-focused copy and content calendars
Balance BAU delivery with multiple high-priority projects
Report on acquisition, engagement, retention and campaign performance





What they’re looking for
Recent, hands-on Salesforce Marketing Cloud experience is essential
Robust integrated consumer marketing experience
Experience delivering ATL campaigns, activations, events or location launches
Confidence owning campaigns from planning through to execution and reporting
Robust copywriting, stakeholder management and prioritisation skills
Comfortable working as a senior individual contributor in a small, busy team
Healthcare, financial services, insurance, retail, loyalty or multi-site experience would be valuable
Full Australian working rights

The role is based in North Sydney and is five days onsite, with occasional travel to medical centres.

You may currently be a Senior Marketing Manager, Integrated Marketing Manager, CRM Manager, Lifecycle Marketing Manager or CRM and Loyalty Manager.

Interested? Apply with your CV or reach out for a confidential conversation.

📌 Senior Integrated Marketing Manager Crm & Lifecycle North Sydney
🏢 Hustle
📍 North Sydney