Lueyland owns three brands that cover barbering end to end:
Empire Barbershop – premium barbershop
School Of Barbers – qualified barber training and certification
Bookzyr – booking and business software for barbers and shop owners

Students train at the School, build careers at Empire and beyond, and run their chairs on Bookzyr. Your job is to turn that ecosystem into one growth engine.

The role

Reporting to CEO, you’ll lead marketing across all three brands: client bookings, student enrolments and software subscriptions. You’ll set the strategy, own the budget, build the team, and be hands-on enough to ship campaigns yourself.

What you’ll do
Build the marketing strategy, plan and budget for Lueyland and each brand
Grow Empire bookings and repeat visits through local SEO, paid social, reviews and CRM
Fill every School Of Barbers intake by owning the enrolment funnel
Drive Bookzyr signups, trials and paid conversions, and lead launches and lifecycle email
Connect the brands: School grads into Empire,



Empire barbers onto Bookzyr
Set up tracking and dashboards so every dollar has a measurable return
Hire and lead the team, agencies and freelancers

What you bring
7+ years in marketing, including 2+ years leading a team
Proven results in performance marketing: Meta, Google Ads, SEO and CRM
Experience across more than one brand or business model (consumer and B2B ideal)
Data-driven, with a robust eye for brand, content and short-form video
Hands-on and comfortable in a fast-moving, founder-led business
Bonus: barbering, beauty, hospitality, education or SaaS experience

What we offer
A seat at the leadership table and real ownership of marketing
Budget and freedom to build the team and test current channels

How to apply
Apply through LinkedIn with your CV. In your note, tell us about a campaign you’re proud of and the numbers behind it.

📌 Head Of Marketing Melbourne (Australia)
🏢 Bookzyr
📍 Australia