12 Nov
|
Conquest
|
Melbourne
12 Nov
Conquest
Melbourne
Conquest is a vertically integrated property group delivering residential, mixed-use, Build-to-Rent, retail and hotel projects.
With development, architecture (CQ Studio), and construction (Builtcom) all in-house, we control the product from feasibility through to handover.
That means our marketing team works directly with the people designing and building what they sell.
We're now looking for a Project Marketing Manager to take ownership of how our projects go to market and sell down.
The Role
This is a hands‐on, commercially focused role for someone who has launched and sold out projects before.
You'll own the marketing of each Conquest development from pre‐launch through to settlement, working closely with our sales team, selling agents, creative team and the wider Group to hit presale and settlement targets.
Reporting to the Head of Business Operations, you'll lead day‐to‐day project marketing delivery and help build the processes, reporting and agency relationships that make it repeatable across every project.
Key Responsibilities
Develop and deliver project marketing strategies for each development, tailored to product, buyer profile, pricing and release strategy
Lead off‐the‐plan and completed‐stock campaigns, including project naming and branding, positioning, pre‐launch database build, VIP and public launch events and sustained sell‐down activity
Manage the concept, brief, fit‐out and presentation of display suites, sales centres and project hoardings
Brief and manage delivery of renders, CGIs, films, brochures, finishes schedules, project websites and signage, working with Development, CQ Studio and Builtcom to ensure accuracy and design intent
Prepare and manage project marketing budgets benchmarked against GRV and sales targets, reporting cost‐per‐lead, cost‐per‐sale and campaign ROI
Partner with the sales team and selling agents to align campaigns with release strategy, pricing, stock availability and sales programme
Drive qualified buyer and investor leads across Google Ads, Meta, property portals, EDMs, events and agent networks
Champion CRM discipline across enquiry capture, nurturing and conversion, and manage the buyer journey from first enquiry through exchange, construction updates, settlement and handover
Support leasing campaigns for Build‐to‐Rent, retail and hotel assets as required
Monitor competitor projects, pricing and market activity to inform campaign strategy and feasibility input
Brief, negotiate with and manage creative, media, digital, render, display suite and event agencies to budget and programme
Ensure all marketing complies with Australian Consumer Law, off‐the‐plan disclosure requirements and privacy and spam legislation, with clear sign‐off workflows
About You
5+ years' project marketing experience in property development or real estate
A proven track record of off‐the‐plan launches, display suites and sell‐down campaigns that achieved presale and settlement targets
Experience across high‐end residential, mixed‐use or Build‐to‐Rent projects (highly regarded)
Solid commercial acumen and budget management, with a data‐first approach to lead generation and ROI reporting
Hands‐on CRM experience and confidence with digital performance marketing
Sound working knowledge of ACL and off‐the‐plan marketing obligations
Experience managing agencies, consultants and selling agents in a fast‐paced environment
Excellent communication and stakeholder skills, with the confidence to hold your own with sales, design and executive teams
Discretion with confidential pricing and sales data
A degree in Marketing, Business, Communications or a related field
What's on Offer
A pipeline of projects to take from launch to settlement
Direct access to in‐house development, design and construction teams
Genuine ownership and the chance to shape how project marketing is done across the Group
A collaborative, high‐growth environment with a leadership team invested in this function
#J-*****-Ljbffr
📌 Project Marketing Manager (Melbourne)
🏢 Conquest
📍 Melbourne