Head of Marketing ANZ: Lead the brand, shape the strategy, and drive growth across Australia and New Zealand.
ABOUT THE OPPORTUNITY...
Are you a strategic marketing leader who thrives on driving brand growth, commercial outcomes, and customer engagement across multiple markets?
As Head of Marketing ANZ for FCM Travel, you will lead the marketing function across Australia and New Zealand, translating global brand strategy into impactful regional plans that build brand awareness, generate pipeline growth, and strengthen profitable customer relationships.
Working closely with regional executives and global marketing leaders, you'll play a pivotal role in shaping go-to-market strategies, influencing business growth, and leading a high-performing marketing team.
This is an exciting opportunity to combine strategic leadership, commercial acumen, and marketing excellence in a highly visible regional role.
DAY TO DAY YOU WILL...
Develop and execute ANZ marketing strategies aligned to global brand objectives and commercial priorities
Champion brand consistency across the region while adapting global frameworks and campaigns for local market relevance
Build customer and market insights through segmentation, analysis, and performance evaluation to strengthen positioning and messaging
Lead brand awareness initiatives, PR collaborations, thought leadership programs, webinars, whitepapers, and marketing communications
Own the strategy, planning, execution, and performance of industry events, sponsorships, and hosted customer events
Drive demand generation programs that support lead acquisition, nurture activity, sales funnel progression, and pipeline growth
Partner with sales leadership, Sales Enablement, and global teams to align campaign activity with business objectives
Develop customer marketing initiatives that drive retention, engagement, upsell opportunities, and revenue growth
Lead, coach, and develop the ANZ marketing team while fostering a collaborative and high-performing culture
Manage annual marketing budgets, forecasting processes, supplier relationships, and financial governance requirements




Measure and report marketing performance, including ROI, lead generation outcomes, funnel progression, TTV growth, and profitability
Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive
YOU'LL BE PERFECT IF YOU HAVE...
8–10+ years of experience in B2B marketing
At least 3 years' experience leading and developing marketing teams
Experience in a regional or multi-market marketing leadership role
Strong understanding of B2B marketing principles and their impact on lead generation, pipeline, and revenue growth
Demonstrated experience developing and executing integrated marketing campaigns from brand awareness through to demand generation and nurture
Solid digital marketing expertise and understanding of integrated channel strategies
Hands-on experience planning and managing B2B events, sponsorships, and customer-facing events
Experience managing marketing budgets, forecasting, and supplier relationships
Proven ability to work within global matrix environments and adapt global strategies to regional market needs
Solid commercial acumen with experience reporting performance and marketing outcomes to senior stakeholders
Exceptional stakeholder management, communication, and influencing skills
Experience within corporate travel, travel technology, or a comparable B2B services environment is highly regarded
Bachelor's degree in Marketing, Business, Communications, or a related discipline
Qualifications or training in digital marketing, marketing analytics, or leadership are advantageous
What you'll Enjoy
Culture:



you will be employed by an inclusive company that offers a team culture like no other in the industry -Flight Centre Travel Group Australia is proud to be a certifiedGreat Place To Work® Australia New Zealand Pty Ltd
Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
Development:Individualised Learning & Development pathway options
Access to 'LinkedIn Learning' for ongoing skills development: over 24,500 courses in over 20 languages
Exclusive Staff Discounts:Accessible via our employee-only portal with 350+ of Australia's leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
Travel Discounts:Including family and friends - flights, hotels, tours, cruises, travel insurance and more
Brightness of Future:Career opportunities in a network of brands and businesses across theglobe -we promote from within
Corporate Health Discounts:Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
Mental Health:Support and Employee Assistance Program for staff and family
Social:Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Bangkok in ****)
Giving Back:Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
Sustainability:The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the workplace
Be part of a workplace committed to reconciliation through our Reconciliation Action Plan - we proudly support Aboriginal and Torres Strait Islander inclusion, cultural safety, and dedicated cultural leave
Job no:
******
Brand:
FCM
Work type:
Full time
Location:
New South Wales
Categories:
Marketing and Communication, Leadership
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