At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around theglobe.

The Role You’llPlay

- Create and produce short-form content (Reels, TikTok) that feels authentic, local, and community-driven
- Own the end-to-end content process: ideation, filming, editing, and publishing (in collaboration with marketing where needed)
- Act as a “boots on the ground” presence across Sydney, building strong relationships with top and emerging partners
- Source and manage a network of local creators and influencers
- Build and run partner community programs and events across Sydney from concept through post-event reporting
- Identify, evaluate, and coordinate event opportunities (conferences, partner-led events, local community moments) where ClassPass should attend, sponsor, or activate
- Develop partner advocacy by spotlighting high-performing partners through casestudies, testimonials, ambassador initiatives, and speaking opportunities
- Support local partner marketing and social amplification by coordinating localsocial plans and content opportunities that increase partner visibility




- Drive regional brand partnerships and co-marketing initiatives with transparent goals,aligned stakeholders, and measurable outcomes
- Partner with PR to identify strong stories, partners, and moments, andcoordinate thought leadership opportunities
- Deliver partner appreciation and recognition moments that strengthensentiment and deepen relationships

Experience YouBring

- 3+ years of experience in content creation, community management, partnerships, partner marketing, or related roles (ideally within a two-sided platform, tech, lifestyle, or fitness environment)
- Proven ability to create engaging short-form content (TikTok, Instagram Reels) — ideally in a lifestyle, fitness, or consumer brand environment
- Comfortable being on camera and behind the camera, capturing real-time content in live environments
- Experience planning and executing events, programs, or community initiativesend-to-end, including logistics and outcomes reporting
- Experience building and managing brand partnerships or co-marketinginitiatives, including stakeholder alignment and trackingresults
- Strong relationship-building and communication skills, with confidenceengaging external partners and collaborating cross-functionally
- Comfort operating in ambiguity and building from a blankslate
- A self-driven, highly organised working style, with the ability to manage multipleprojects in a rapid-paced environment
- Familiarity with the Sydney media and partnership landscape is aplus
- Must be currently located inSydney

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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📌 Partner Community Manager - Sydney
🏢 MINDBODY Australia
📍 Sydney