E-Commerce & Growth Marketing Manager | Brand Storytelling, AI & Digital Strategy

Bush Tucker Blends (BTB) | Gold Coast, QLD | Predominantly Remote

We're looking for an exceptional marketing leader who can tell a powerful brand story, embrace AI, solve problems and drive e-commerce growth.

At Bush Tucker Blends, we're not just building another supplement company. We're building something with a deeper purpose.

Our mission is to empower and educate people to take charge of their health, become the best versions of themselves and ultimately live life in their element.

We're an established, fast-growing Australian health and wellness brand entering an exciting new chapter. We're evolving our brand, developing innovative products and have ambitious plans for the future.

We're looking for an exceptional E-Commerce & Growth Marketing Manager to help shape and drive that journey, working closely with our two founders.

This Isn't Your Typical Marketing Role

We're looking for someone who combines commercial expertise with creativity, storytelling and an entrepreneurial mindset.

Someone who understands that building a successful brand isn't just about advertising, algorithms and conversions. It's about creating an identity, telling a story and building an emotional connection that makes people genuinely believe in what you're doing.

We also want someone who sees opportunities, identifies problems, finds solutions and takes ownership without waiting to be told what to do.

Someone who thinks strategically, embraces AI and isn't afraid to roll up their sleeves.

We're a small, passionate, highly driven team. We move quickly, make decisions quickly and don't operate with layers of corporate hierarchy.

What You'll Be Doing

You'll take ownership of our marketing function, driving brand development, storytelling and commercial growth across our direct-to-consumer and wholesale channels.

Key responsibilities include

- Brand Strategy & Storytelling: Work closely with our founders to understand our vision, values and purpose, translating them into a compelling brand narrative that resonates with customers and builds lasting emotional connections.

- Creative Direction: Shape how our brand looks, feels, sounds and communicates. Ensure our story comes to life consistently across campaigns, content, packaging, digital platforms and customer touchpoints.

- E-Commerce Growth: Own and execute our digital marketing strategy, driving profitable customer acquisition, retention and revenue growth.

- Meta & Google: Oversee advertising specialists, driving campaign strategy, creative testing, performance optimisation and accountability.

- Klaviyo: Lead our email and SMS strategy, including advanced segmentation, automated flows, customer lifecycle marketing and retention.

- TikTok & Social: Drive storytelling, creative opportunities, creator partnerships and growth across TikTok,



organic social and emerging channels.

- AI & Innovation: Proactively identify and implement AI tools, automation and emerging technologies to improve marketing performance, creative development, efficiency and customer experience.

- Shopify: Identify opportunities to improve website conversion, customer experience, subscriptions and e-commerce performance.

- Content & Campaigns: Lead content creators and creative partners to deliver engaging storytelling, campaigns and product launches that strengthen our brand identity.

- Wholesale Integration: Align our brand messaging and marketing initiatives across retail, practitioners, distributors and direct-to-consumer channels.

- Performance & Strategy: Own marketing reporting, budgets and key metrics including ROAS, MER, CAC, LTV and conversion rates.

You'll lead our external specialists and creative partners, ensuring everyone understands the bigger picture and delivers work that supports both our brand and commercial objectives.

Who We're Looking For

1. An exceptional brand storyteller

This is a major priority.

You understand how to build a brand people genuinely connect with, not just one they buy from.

You can take a founder's vision, purpose and passion and translate it into a clear, authentic and compelling story.

You understand brand positioning, messaging, tone of voice, creative direction and how to communicate a consistent narrative across multiple channels.

You know how to balance emotional storytelling with commercial performance, building a brand that customers trust, remember and want to be part of.

Ideally, you've played a meaningful role in building, repositioning or evolving a consumer brand and can demonstrate the impact of your work.

2. An exceptional problem solver and self-starter

This is non-negotiable.

You don't need constant direction. When something isn't working, you investigate it. When you don't know the answer, you find it. When you see an opportunity, you act.

You're resourceful, solutions-focused and comfortable taking complete ownership of your department.

3. Someone who genuinely understands AI

AI is a major priority for our business.

We're looking for someone who actively uses AI in their day-to-day work and understands how to apply it to e-commerce, marketing automation, creative development, content, analytics and operational efficiency.

You can demonstrate real examples of how you've used AI to achieve meaningful outcomes, and you're constantly exploring what's next.

4.



Extensive e-commerce marketing expertise

You have significant experience in senior e-commerce marketing roles, with proven results growing online consumer brands.

You bring

- Advanced Meta Ads and Klaviyo expertise - essential.

- Strong experience with TikTok, Google Ads, Shopify and other digital marketing channels.

- A deep understanding of paid advertising, email and SMS, customer acquisition, retention and conversion optimisation.

- Experience managing external agencies, advertising specialists and creative teams.

- Robust commercial and analytical skills, with the ability to interpret data and drive profitable growth.

You don't need to personally execute every campaign, but you must understand these platforms well enough to confidently lead specialists, challenge strategies and identify opportunities for improvement.

5. An entrepreneurial mindset and connection to our mission

You thrive in a fast-moving, agile business where people wear multiple hats.

You're comfortable making decisions, adapting quickly and getting hands-on when required.

You're genuinely passionate about natural health, wellbeing and helping people improve their lives.

You want to contribute to something bigger than simply selling products.

Experience in health, wellness, supplements or FMCG would be highly regarded.

Why Join BTB?

- Shape our next chapter: Help evolve the identity and story of a growing Australian health and wellness brand.

- Work directly with the founders: Bring our vision to life while having genuine influence over the direction of the business.

- Freedom and ownership: Lead your department without unnecessary bureaucracy or micromanagement.

- AI-forward environment: Be part of a business that embraces innovation and emerging technology.

- Flexible working: Predominantly remote, with weekly in-person team catch-ups on the Gold Coast.

- Purpose-driven culture: Work alongside a close-knit, passionate team committed to helping people live healthier lives.

How to Apply

We're not interested in generic cover letters. We want to understand how you think, create and solve problems.

Along with your CV, please briefly answer:

1. Brand Storytelling: Tell us about a brand you've helped build or evolve. How did you shape its story, identity and connection with customers?

2. AI: How have you practically used AI to improve marketing, creativity or e-commerce performance?

3. Problem-Solving: Describe a significant problem you identified and solved independently.

4. E-Commerce: Which brands have you helped grow, what measurable results did you achieve, and what experience do you have with Meta, Klaviyo, TikTok and Google?

If you're a creative brand storyteller, an AI-savvy e-commerce expert and a proactive leader who wants to help build something meaningful, we'd love to hear from you.

📌 E-Commerce & Growth Marketing Manager |Brand Storytelling, AI & Digital Strategy (Currumbin)
🏢 bush tucker blends
📍 Currumbin