Field Marketing Specialist

MYBOS | Sydney Olympic Park, hybrid | Full-time

About MYBOS

MYBOS is building management software. Building managers, facility managers, strata managers, committees and property developers use it to run their buildings day to day: maintenance, assets, compliance, residents and contractors in one place.

We're growing across Australia and New Zealand and want a pipeline sales can count on every month. This is a new role in a small marketing team, so you'll get hands-on with every part of field marketing and learn fast.

The role

You'll own our events and field channels, in person and online, and help run the campaigns that bring qualified leads to our sales team. You'll report to the Head of Marketing and work day to day with sales, product, design and our digital team.

What you'll do

- Own quarterly targets for MQLs and SAL (sales accepted leads) from events and field channels: roadshows, conferences, webinars and partner activity
- Report monthly on MQLs, SAL (sales accepted leads) and pipeline, and flag what's working
- Own and grow the events calendar: plan and run roadshows, client and prospect events, industry conferences, association events and webinars, keep sales across what's coming up, and run the follow-up so leads don't go cold
- Handle event logistics: venues, invites, registrations, booth and print materials, and getting the right prospects in the room
- Support new market activations: local campaigns, events and partner outreach to build awareness and pipeline in new states and regions
- Work with sales reps in each state on their target accounts:



plan events and local campaigns, create sales materials, and make sure leads get followed up
- Coordinate co-marketing with our partners and industry associations to get the most out of those partnerships
- Run email and LinkedIn campaigns that fill our events and support sales
- Build and manage nurture sequences, lists and workflows in HubSpot
- Brief our digital team on paid ads, SEO and website updates, and keep track of their results
- Brief design and content for landing pages, ads and emails
- Use AI to speed things up: drafting copy, building lists and analysing results
- Manage marketing admin: the invoice process with suppliers and finance, plus ordering and stock of branded merch and event giveaways

What you'll bring

- 1–3 years in B2B marketing, ideally field, events or SaaS
- Hands-on event experience, from planning through to follow-up
- HubSpot experience: workflows, lists, reporting
- Already using AI tools like ChatGPT or Claude in your work, and keen to find recent ways to use them
- Understand paid ads and GA4 well enough to brief an agency and read the results
- Comfortable with numbers and keen to learn what drives results
- Organised and able to juggle several events and campaigns at once
- Able to travel interstate and to New Zealand for events and roadshows when needed
- Clear, plain writing

Nice to have

- Experience in property, strata, facilities or proptech
- An enrichment tool such as Apollo
- Website CMS experience: building landing pages and setting up smart content that changes by audience
- Webinar platforms such as Contrast or Zoom

📌 Field Marketing Specialist (Homebush)
🏢 MYBOS
📍 Homebush