Storytelling and Marketing Lead, Australia | $140k - $160k Base + Super | Melbourne, hybrid

Find the stories behind the numbers. Tell them well enough that the next customer believes it.

Beam builds AI for frontline human services. It takes notes, interprets live and handles phone calls for social workers, clinicians and support staff, so they spend their time on people rather than paperwork. More than 100,000 frontline workers use it across the UK, US and Australia.

The business is backed by the founders of Booking.com, Calm, Shazam and Dropbox.

Australia is the newest market. Beam is live with Life Without Barriers, where the pilot cut admin time by 51% with 94% staff satisfaction, and several more customers are coming to the end of their pilots now.

The sector already knows it spends too much time on paperwork. What it doesn't yet believe is that there is a fix. That belief has to come from customers, not from Beam. This role finds those customers and helps them tell it.

Why this role

- $140,000 - $160,000 base plus superannuation
- The storyteller for a whole market, working with a dedicated field marketer who runs the events
- Reporting to Beam's Country Manager in Melbourne, with a dotted line to the Director of Marketing in London
- Part of Beam's storytelling team across the UK, US and Australia, with design support and outsourced video production
- Melbourne, 4 days in CBD office with the Australian team
- 23 days annual leave plus 3 held back for Christmas, a six-week sabbatical after three years, and 18 weeks paid primary carer leave
- The stories are about people doing some of the hardest work there is

What you'll actually do

- Build relationships with customers and the frontline workers using Beam. Phone them, visit them,



and draw out the moments that make a story worth reading
- Research the customer before you interview them, so you know the pain points and can listen for what you don't know yet
- Turn each story into case studies, quotes, social posts and video scripts, then brief the production company
- Work with customers' own comms teams so stories line up with what they want to say, and sign-off doesn't stall
- Define Beam's messaging for Australia and what a great story looks like here
- Give the sales team what moves deals: one-pagers, papers for new audiences, competitor battle cards, and fixes where deals get stuck
- Publish a steady rhythm of blogs, social posts and case studies
- Spot media and PR opportunities, write award entries, and find podcast slots for the founders
- Choose which customers to put on stage at events, prepare them, and turn every event into content

Who this suits

You don't need a sector background. What matters is that you are very good at one thing, finding and telling a true story, and willing to cover the rest around it.

- You have at least five years in content, customer marketing, product marketing, PR or journalism, with time in-house at a tech company
- You go to customers yourself and come back with something nobody else got
- You can name a piece of your work and what it changed
- You write in transparent, human English and can pitch it right for a senior government official,



a frontline support worker or someone thinking about joining Beam
- You still enjoy writing. AI makes you faster, and you keep the judgement
- You are comfortable being the only storyteller in your time zone

If you have been a reporter and want to move closer to the work, this is worth a look.

What success looks like

- Within your first few months, the customers finishing pilots have told their stories, and sales is using them
- Customers' comms teams know you and say yes faster
- Sales asks you for material before a deal stalls, not after
- Beam's Australian messaging is settled and the battle cards are current
- Twelve months in, you have built the Australian storytelling playbook and shared what works with the UK and US

Why this one is different

Most content roles sit behind a desk, writing from what the sales team passes on.

This one sends you out to the customers. You decide which stories matter, you get them first-hand, and the commercial team builds pipeline on what you bring back. A dedicated field marketer runs the events, so your time goes on the stories.

The part worth saying plainly: you are the only storyteller in Australia, your marketing colleagues are mostly asleep while you work, and there is no Australian playbook yet. Writing it is part of the job.

Process

Four rounds. A conversation with Pointer, coffee with the country manager, a take-home task on launching a product in Australia that you present back to a small panel including the Marketing Director, and a culture and values interview with Beam's CEO, Alex Stephany.

Apply now, or reach out to Hugo Bieber at [email protected] for a proper conversation about it.

📌 Marketing Communications Specialist (Melbourne)
🏢 Pointer
📍 Melbourne