Company Description Well and Good is an Australian made and owned company specializing in high-quality gluten-free and allergy-friendly foods. Based in Melbourne, the company produces a core range of premium flours and baking mixes, supported by a dedicated bakery that creates free-from breads distributed nationally. Well and Good is recognized as Australia’s leading foodservice supplier of gluten-free baking premixes, serving a wide range of commercial customers.

The company also offers a retail range available online and through major supermarkets such as Coles, Woolworths, and independent grocers. Team members join a growing business focused on product innovation, food quality, and inclusive eating experiences.

Role Description The National Sales Manager, Bakery Professional in Foodservice is a full-time, on-site role based in Noble Park, VIC. This role is responsible for leading and growing national sales of bakery products in the foodservice channel, including developing strategic sales plans and executing initiatives to expand market share. Day-to-day activities include managing key customer accounts, building strong relationships with distributors and foodservice partners, and identifying new business opportunities across Australia.

The role involves overseeing a sales team, setting performance targets,



monitoring sales pipelines, and ensuring budgets and forecasts are met.

The National Sales

Manager will collaborate closely with operations, marketing, and product development to align customer needs with product offerings and to support launches, promotions, and service excellence.

Qualifications

- Demonstrated skills in Business Planning and Budgeting, with the ability to develop and manage national sales strategies and financial targets.
- Proven experience in Account Management and Sales, including managing key foodservice or FMCG accounts and driving revenue growth.
- Solid Team Management capabilities, with experience leading, coaching, and developing a high-performing sales team.
- Background in bakery, foodservice, or broader food industry sales is highly beneficial.
- Excellent negotiation, communication, and relationship-building skills, with a customer-focused approach.
- Ability to analyze market data, identify trends, and convert insights into actionable sales initiatives.
- Comfort working on-site in Noble Park, VIC, with availability to travel nationally to meet customers and attend industry events as required.
- Relevant qualifications in Business, Sales, Marketing, or a related field are advantageous.

📌 National Sales Manager Foodservice Bakery. (Melbourne)
🏢 Well and Good Food
📍 Melbourne