About the company

Boomaroo Nurseries is a world-class vegetable seedling producer, proudly supplying premium seedlings to leading growers across Australia. We are recognised nationally for our innovation, reliability, and exceptional product quality.

About the role

Join a leading Australian horticulture business as a Territory Sales Manager. This is a full-time chance for an experienced sales professional with a passion for agriculture and horticulture, solid commercial acumen and a commitment to building lasting customer relationships.

Reporting to the Head of National Sales and Industry Engagement, you will be an integral part of our national vegetable Sales team, responsible for managing existing customer relationships, identifying new business opportunities and driving profitable sales growth across your territory.

Based in Lara, Victoria, this role will involve regular travel throughout your territory, spending time on the road meeting with growers, customers and industry partners across key growing regions, including Greater Melbourne, the Goulburn Valley, Sunraysia, Gippsland and South Australia.

This is an exciting opportunity to take ownership of an established sales territory, develop solid industry relationships and contribute to the ongoing growth of Boomaroo Nurseries.

Key responsibilities

- Developing and maintaining strong relationships with existing growers, corporate customers and industry partners

- Identifying and pursuing new business opportunities, markets and product lines

- Developing and implementing territory sales strategies to maximise sales, volume, profitability and growth

- Conducting regular customer visits and maintaining effective communication with growers

- Understanding customer requirements and identifying opportunities to deliver additional value

- Working closely with Operations,



Production and the national Sales team to ensure the timely delivery of quality seedlings

- Preparing sales forecasts, budgets, customer pipeline plans and sales reports

- Providing input into pricing strategies, promotional activities and product development opportunities

- Coordinating product trials with growers, seed companies and internal teams

- Managing customer enquiries, concerns and complaints to achieve positive outcomes

- Building and maintaining strong industry relationships to support business growth

About you

- Knowledge of the vegetable industry is essential

- Three to five years of experience in a sales role, ideally within agriculture or horticulture

- Proven ability to develop and maintain strong customer and industry relationships

- Demonstrated experience developing and implementing sales strategies and identifying new business opportunities

- Strong commercial, analytical and problem-solving skills

- Experience in sales forecasting, planning and reporting

- Excellent communication, negotiation and interpersonal skills
- A strong commitment to exceptional customer service

- Proficiency in Microsoft Office and familiarity with CRM systems

- Ability to work independently and collaboratively as part of a national Sales team
- A current driver's licence and willingness to travel throughout your territory

- Qualifications in agriculture, horticulture or a related discipline are desirable

This is a full-time position based in Lara, Victoria, with regular travel throughout your sales territory. A company vehicle will be provided.

Applications close Thursday, 26 November 2026.

To apply please use the Quick Apply button. Please make sure you include an up-to-date resume and a cover letter outlining why you think you would be suitable for this position.

If you have any questions about the role, please contact Matt Mills, Chief Operations Officer, on 0407 358 ***.

Only shortlisted applicants will be contacted.

📌 Territory Sales Manager – VIC (Lara)
🏢 Boomaroo Nurseries
📍 Lara