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Chief Operating Officer (COO) for Melbourne-Based Tapware Brand, Meir

Location: Melbourne, Australia
Compensation: Competitive base + performance-based incentives
Industry: Premium Tapware & Fixtures | Manufacturing & Global Distribution

About Meir: Meir is a premium Australian tapware brand, known for its remarkable colour finishes, design, craftsmanship, and global distribution. Having grown into a multi-million-dollar business, Meir is now at a pivotal stage, ready to scale while ensuring operational excellence.

We are looking for a world-class COO to take full ownership of the company’s operations, leadership team, and growth strategy. This is for a high-impact, execution-driven leader who has already scaled a business from $20M to $40M+ and can do it again, independently.

The Role:

As COO, you will be fully accountable for all operational outcomes and will own the execution of Meir’s growth strategy. You will:

- Lead and manage the entire leadership team, ensuring high performance, accountability, and execution.
- Identify and eliminate bottlenecks and inefficiencies before they impact performance.
- Build and implement scalable systems and processes to support continued expansion.
- Take full responsibility for operational execution, freeing the CEO from daily management.
- Ensure Meir continues to scale without compromising profitability, quality, or customer experience.
- Own strategic partnerships that drive Meir’s market positioning, distribution, and expansion opportunities.
- Make independent, high-stakes decisions that impact growth, profitability, and company direction.

The COO must be a true business leader, not just an operator. You are expected to bring CEO-level execution, leading growth while ensuring operational discipline and financial success.

Key Responsibilities:

- Fully own and lead the executive team, ensuring all departments operate at the highest level,



and creating a culture of accountability.
- Define and enforce transparent KPIs across all functions, ensuring measurable execution.
- Build a high-performance culture that ensures accountability at every level of leadership.
- Identify leadership gaps, mentor key executives, and make tough decisions where necessary.
- Ensure the CEO is never pulled into daily operations—proactively solve problems before they erupt.

Growth, Scaling & Profitability:

- Drive Meir’s next stage of scale, ensuring revenue growth aligns with profitability.
- Own the execution of new revenue streams, market expansion, and strategic partnerships.
- Implement data-driven decision-making to optimise pricing, supply chain, and financial performance.
- Ensure product, sales, and marketing are aligned for strategic and structured expansion.

Operational & Financial Excellence:

- Improve efficiency across supply chain, manufacturing, logistics, and inventory management.
- Oversee and refine business processes, technology, and reporting systems.
- Manage company P&L;, cash flow, and financial planning with the CFO.
- Identify cost-saving opportunities, ensuring sustainable margin protection and financial health.

Strategic Decision-Making & Execution:

- Make high-stakes operational decisions without needing CEO involvement.
- Proactively solve issues, ensuring Meir scales efficiently without operational breakdowns.
- Own strategic vendor, supplier, and partner relationships to improve efficiencies and market positioning.
- Ensure cross-departmental execution is aligned for maximum impact.

Must-Have Experience:

- Have scaled a business from $20M to $40M+ in revenue, not just been part of the company’s growth.
- Held full P&L; responsibility and directly managed financial performance.
- Led executive leadership teams, mentoring and holding senior leaders accountable.
- Owned operations, supply chain, and business scaling across multiple revenue channels (DTC, B2B, Retail, International Markets). &

📌 Chief Operating Officer (City of Brimbank)
🏢 Meir Australia
📍 City of Brimbank