The Head of Influencer Marketing is responsible for leading VEHLA's influencer marketing, creator partnerships, affiliate programs, PR and community engagement. The role focuses on building brand awareness, developing meaningful creator relationships, generating high-quality content and supporting business growth.

Key Responsibilities

- Develop monthly gifting strategies, targets and creator priorities aligned with brand objectives and campaigns across both contra and paid.
- Oversee influencer sourcing, outreach and relationship management work completed by the Influencer & Community Engagement Assistant.
- Manage campaigns end-to-end, including talent sourcing, negotiations, budgets, contracts, briefs, content approvals and usage rights.
- Maintain relationships with talent, agents and management teams.
- Manage affiliate strategy, monthly priorities and the ShopMy account manager relationship.
- Nurture high-performing affiliates through gifting, commission incentives and partnership opportunities.
- Monitor affiliate revenue, performance and growth opportunities.
- Manage brand partnerships, collaborations and PR activities, including inbound enquiries, product swaps, celebrity gifting, editorial opportunities,



external relationships and performance reporting.
- Support the paid advertising team with creator content and creative assets.
- Manage the Influencer & Community Engagement Assistant, including priorities, KPIs and performance.
- Oversee influencer marketing workflows, campaign execution and internal processes.

About you

- Solid understanding of the influencer marketing landscape and experience with Meta and other social platforms
- Friendly, professional and persuasive, with excellent communication and relationship-building skills.
- Excellent written communication, spelling and attention to detail.
- Experience with Instagram, ShopMy, Gmail, Slack, Gorgias, Claude, Meta, Docusign, Excel
- Familiarity with AI platforms and an eagerness to learn and integrate them into daily workflows.
- Strong organisational skills with the ability to manage multiple projects and prioritiess

Nature of the role

- Hybrid working arrangement, combining work from home with time at our Bondi Junction, Sydney office.

Regular team communication and video calls.

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📌 HEAD OF INFLUENCER MARKETING (Sydney)
🏢 Vehla
📍 Sydney