Head of Marketing ANZ: Lead the brand, shape the strategy, and drive growth across Australia and New Zealand.

ABOUT THE OPPORTUNITY...

Are you a strategic marketing leader who thrives on driving brand growth, commercial outcomes, and customer engagement across multiple markets? As Head of Marketing ANZ for FCM Travel, you will lead the marketing function across Australia and New Zealand, translating global brand strategy into impactful regional plans that build brand awareness, generate pipeline growth, and strengthen profitable customer relationships. Working closely with regional executives and global marketing leaders, you'll play a pivotal role in shaping go-to-market strategies, influencing business growth, and leading a high-performing marketing team. This is an exciting opportunity to combine strategic leadership, commercial acumen, and marketing excellence in a highly visible regional role.

DAY TO DAY YOU WILL...

- Develop and execute ANZ marketing strategies aligned to global brand objectives and commercial priorities
- Champion brand consistency across the region while adapting global frameworks and campaigns for local market relevance
- Build customer and market insights through segmentation, analysis, and performance evaluation to strengthen positioning and messaging
- Lead brand awareness initiatives, PR collaborations, thought leadership programs, webinars, whitepapers, and marketing communications
- Own the strategy, planning, execution, and performance of industry events, sponsorships, and hosted customer events




- Drive demand generation programs that support lead acquisition, nurture activity, sales funnel progression, and pipeline growth
- Partner with sales leadership, Sales Enablement, and global teams to align campaign activity with business objectives
- Develop customer marketing initiatives that drive retention, engagement, upsell opportunities, and revenue growth
- Lead, coach, and develop the ANZ marketing team while fostering a collaborative and high-performing culture
- Manage annual marketing budgets, forecasting processes, supplier relationships, and financial governance requirements
- Measure and report marketing performance, including ROI, lead generation outcomes, funnel progression, TTV growth, and profitability
- Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive

YOU'LL BE PERFECT IF YOU HAVE...

- 8–10+ years of experience in B2B marketing
- At least 3 years' experience leading and developing marketing teams
- Experience in a regional or multi-market marketing leadership role
- Solid understanding of B2B marketing principles and their impact on lead generation, pipeline, and revenue growth




- Demonstrated experience developing and executing integrated marketing campaigns from brand awareness through to demand generation and nurture
- Strong digital marketing expertise and understanding of integrated channel strategies
- Hands-on experience planning and managing B2B events, sponsorships, and customer-facing events
- Experience managing marketing budgets, forecasting, and supplier relationships
- Proven ability to work within global matrix environments and adapt global strategies to regional market needs
- Strong commercial acumen with experience reporting performance and marketing outcomes to senior stakeholders
- Exceptional stakeholder management, communication, and influencing skills
- Experience within corporate travel, travel technology, or a comparable B2B services environment is highly regarded
- Bachelor's degree in Marketing, Business, Communications, or a related discipline
- Qualifications or training in digital marketing, marketing analytics, or leadership are advantageous

What you'll Enjoy

- Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry -Flight Centre Travel Group Australia is proud to be a certifiedGreat Place To Work® Australia Current Zealand Pty Ltd
- Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
- Devel

📌 Head of Marketing, ANZ- South Bank, QLD (Brisbane)
🏢 FCM Travel - Flight Centre Travel Group
📍 Brisbane