1d ago , from Australian Film, Television and Radio School

Marketing Operations Lead – Fixed Term (16 months), Full Time (5 days per week)

We are seeking an experienced and results-driven Marketing Operations Lead to join our Partnerships & Development team. This role offers an exciting opportunity to strengthen AFTRS’ marketing capabilities, drive data-informed decision-making and enhance the prospective student journey. In this role, you will:

- Coordinate and optimise AFTRS’ marketing technology stack, including Salesforce CRM and marketing automation, to support campaigns across Award Courses, Short Courses and industry partnerships.
- Turn campaign, website and lead data into actionable insights that improve paid media performance, lead quality and conversion.
- Work collaboratively across Marketing, Recruitment & Admissions, ICT, Finance and external agencies to streamline processes and support prospective students through the recruitment funnel.

Salary: AFTRS Level 6 ($88,343 pa) + 15.4% super, and excellent benefits.

Close Date: The closing date for applications is Sunday 6 December 2026 11:59pm. Late applications cannot be accepted.

About AFTRS

AFTRS is the national screen and audio school – the only Australian education institution to consistently make The Hollywood Reporter‘s prestigious annual list of the top film schools in the world. Working hand-in-hand with the screen and broadcast industries, AFTRS is a global centre of excellence that delivers the highest level of screen and audio education, training and research across Australia.

About the Role

Reporting to the Course Marketing Manager,



the Marketing Operations Lead will grow and nurture interest in the School’s offerings, including Award Courses, Short Courses and industry partnerships, by coordinating the marketing technology stack, managing data quality, executing campaigns and driving process efficiencies.

The role provides actionable insights for campaign optimisation and collaborates across teams, including Teaching & Learning, Short Courses, ICT, Recruitment & Admissions and Finance, to ensure seamless communication, effective lead management and continuous improvement across marketing operations.

Key Accountabilities

- Marketing Technology: Oversee and optimise the marketing technology stack, including Salesforce CRM, marketing automation, analytics and related platforms, ensuring systems effectively support marketing activities and business objectives.
- Data Quality and Segmentation: Maintain data quality, accuracy and integrity across marketing systems, including data hygiene, audience segmentation, list management and compliance with relevant data privacy requirements.
- Campaign Operations: Coordinate the operational setup, execution, tracking and reporting of integrated marketing campaigns across digital channels, ensuring timely delivery and alignment with campaign objectives.
- Systems Integration:



Collaborate with cross-functional teams and technology to support accurate data flows between systems and troubleshoot issues as they arise.
- Paid Media Coordination and Optimisation: Work closely with the marketing team and external social media agency to monitor campaign performance and provide actionable insights and instruction to continuously improve outcomes across audience engagement, conversion and campaign effectiveness.
- Process Improvement: Identify and implement opportunities to improve marketing operations, streamline workflows, enhance efficiency and document standard operating procedures and best practices.
- Reporting and Dashboards: Develop and maintain marketing performance dashboards and reports, analyse key metrics across digital channels and provide actionable insights to inform campaign optimisation and decision-making.
- Lead Generation and Management: Work closely with the Recruitment and Admissions team to optimise lead capture, segmentation, nurturing, and handoff processes, ensuring effective tracking and progression of prospective students through the recruitment funnel.
- Support and Documentation: Coordinate the implementation of marketing system and process improvements, including user testing, documentation, training and ongoing support to drive adoption and effective use of marketing technologies.
- Cross-Team Collaboration: Foster robust working relationships with marketing, recruitment, CRM and technology, finance and other teams, acting as a bridge between departments to support seamless communicatio

📌 Marketing Operations Lead (Sydney)
🏢 Australian Film Television And Radio School
📍 Sydney