About us

Moonee Valley Racing Club (MVRC) is the historic home of Australia’s Best Race, the Ladbrokes Cox Plate, and for the past 30 years, the best night racing in Australasia. The Club also operates a progressive hospitality portfolio including four multi-purpose entertainment venues and a flagship restaurant, and continues to look for opportunities across premium hospitality, major events, strategic partnerships and immersive entertainment experiences that drive commercial growth beyond race day.

MVRC is currently embarking on a once-in-a-generation $2bn+ transformation project, focused on the development of lifestyle, recreation, and leisure spaces to create an industry-leading connected precinct that will redefine the horse racing industry. Designed to position MVRC as one of Melbourne’s most prized sports and events destinations, the project will unlock new business and tourism opportunities while elevating the Club into a new era for generations to come. During the racecourse closure, MVRC continues to conduct race meetings under a transferred model, partnering with other race clubs, with a scheduled return to racing at The Valley’s new track in 2027.

About the role The CRM Administrator is responsible for the strategic management, administration, configuration and ongoing development of the Club’s CRM platforms, including Microsoft Dynamics 365, Upbeat CRM, and associated website and webstore integrations.

The role will ensure the systems are effectively managed, optimised and aligned with the Club’s broader business objectives, maintaining accurate and reliable customer data, streamlining processes and delivering solutions that support membership, hospitality, events and commercial operations. A key focus will be enhancing the customer experience, enabling targeted engagement and supporting customer acquisition, retention and long-term relationships.

Working collaboratively with Marketing, Membership, Commercial, Finance and IT, the CRM Administrator will identify business requirements, translate operational needs into practical system solutions, and drive continuous improvement. The role will lead CRM development, system enhancements and implementation projects,



working closely with internal business stakeholders and specialist external vendors to ensure the platforms continue to meet the evolving needs of the Club.

Key responsibilities of the role include but are not limited to the following:

- Administer the deployed Microsoft Dynamics CRM & Upbeat platform, including customer records, fields, forms, views, business rules, transactions and workflows

Set up and maintain membership products, hospitality and event products and loyalty, including approved pricing, availability, allocations, eligibility rules and promotional codes

- Maintain data standards, customer identifiers and field definitions including duplicate detection, controlled merges, validation and data cleaning

Configure and deploy ticketing setups within the CRM and linked ticketing platforms for race meetings and events

- Map and manage tier structures, seating manifests, and inventory allocations to ensure accurate product availability
- Build and maintain customer segments and campaign audiences using customer status, purchase history, interests, behaviour and consent.
- Produce reports and dashboards for membership, event sales & performance and customer engagement
- Oversee the CRM workstream for a new loyalty program, from requirements and configuration through testing, launch and ongoing operation.

To effectively perform in the role the successful candidate must have the following skills, experience, qualifications:

- Demonstrated working knowledge and hands-on experience administering and configuring Microsoft Dynamics 365 CRM and plugins such as Upbeat, with an ability to troubleshoot issues and improve business processes.
- Practical experience administering a transactional webstore and supporting CRM integration, product setup, customer accounts, orders, payment status and end-to-end purchase testing.




- Sound understanding of customer data structures, segmentation, data quality, access controls, consent and privacy requirements.
- Experience building or supporting marketing automation and customer lifecycle journeys through a CRM-connected platform.
- Strong reporting and analytical skills, including Excel, with the ability to interpret customer and commercial data and explain findings clearly.
- Transparent communication and user training skills, strong attention to detail and the ability to prioritise operational support alongside improvement projects.

For your successful contribution to The Club; a not-for-profit organisation, you can anticipate being rewarded with:

- Competitive remuneration.
- Free parking.
- Racing industry ticketing.
- Salary packaging.
- Best practice parental leave scheme.
- Free Death, TPD and Salary Continuance insurance through superannuation.
- Paid volunteer leave.
- Long Service Leave in addition to the National Employment Standards.
- Discounted meals at the Club’s Entertainment Venues.
- Support, mentoring and training through our online learning platform and from the diverse existing skillset in the organisation.

To apply online, please click on the appropriate link below and attach a cover letter and CV or visit https://www.thevalley.com.au/careers.

Applications close: 5pm Monday 23 November 2026. Please note that only shortlisted candidates will be contacted.

Moonee Valley Racing Club is an equal-opportunity employer and successfully maintains a 0% median gender pay gap.

No agencies please.

Applications will only be accepted from candidates who have the appropriate approval to work in Australia. Successful applicants will be required to complete a Background check including but not limited to Criminal Record and Bankruptcy check prior to commencement of employment.

Moonee Valley Racing Club is an equal opportunity employer.

No agencies please.

Applications will only be accepted from candidates who have the appropriate approval to work in Australia. Successful applicants will be required to complete a Criminal Record and Bankruptcy check prior to commencement of employment.

📌 CRM Administrator (Moonee Ponds)
🏢 Moonee Valley Racing Club
📍 Moonee Ponds