At Blue Light Card, our mission is to support and celebrate those who serve communities with unwavering dedication — from emergency services to healthcare, defence, and education sectors. By offering exclusive perks and discounts through partnerships with top brands, we aim to make a meaningful impact on their everyday lives.

Founded in the UK in 2008, we now have more than 6 million members globally. We launched in Australia in 2022 with the same commitment to supporting those who serve. This is an opportunity to be part of a team driving the next chapter of Blue Light Card’s journey, blending purpose with measurable commercial success.

We’re now looking for a CRM Executive to join our marketing team and help get the right message to the right members, at the right time.

The role:

You’ll plan, write and send the campaigns that keep our members engaged and coming back, across email, push, SMS, social, web and app. Working in our Engagement team, you’ll run our engagement and reactivation programs, write copy that sounds like Blue Light Card, and use the data to work out what’s landing and what isn’t. It’s a hands-on role with plenty of room to learn and grow inside a scale-up marketing team.

What you’ll do:

Campaign planning & delivery

- Plan and send campaigns across all owned channels (email, push, SMS, social, web and app), and test new or emerging channels where they make sense
- Run ongoing engagement and reactivation programs, including engagement-tiered segmentation so members get messages that fit how they use Blue Light Card




- Brief creative teams on campaigns so assets land on time and on message

Copy & content

- Write clear, on-brand and compliant copy for emails and SMS
- Use AI tools to speed up copy development, subject line testing and reporting

Testing & reporting

- Take a test-and-learn approach to subject lines, timing, segments and content, and feed what you learn into the next send
- Report on lifecycle campaign performance and share insights with the wider team

What we’re looking for:

- 1–3 years in CRM, email, lifecycle or digital marketing, ideally in a consumer, retail or membership business (agency-side counts too)
- Strong copywriting skills, with a good ear for tone and attention to detail
- A genuine interest in building a career in marketing
- Hands-on experience with an email or CRM platform (Braze is a bonus)
- Comfortable with campaign data: you can pull a report, spot what’s working and suggest what to try next
- Already using AI tools in your day-to-day work, and curious about how to use them better
- Organised and proactive, with the confidence to manage multiple campaigns at once

What’s on offer:

- Competitive base salary + company-wide bonus
- 24 days annual leave + your birthday off + moments that matter leave
- $1,000 health insurance contribution, a personal development fund, generous parental and fertility leave & your own BLC card
- Hybrid working: we work 3 days in our Sydney CBD office and favour outcomes over hours

If you want to make a real impact for Australia’s essential workers, and help build something that genuinely matters - we’d love to hear from you!

📌 CRM Executive (Sydney)
🏢 Blue Light Card
📍 Sydney