- Manage Facebook and Instagram business accounts, including content scheduling, audience engagement, and maintaining consistent branding
- Develop and maintain monthly social media content calendars
- Create engaging social media content, including graphics, carousels, Instagram Stories, Reels, and short-form videos using Canva and video editing tools
- Write professional captions, advertising copy, and educational content to build brand awareness and trust with prospective patients
- Set up, manage, and optimise Facebook and Instagram advertising campaigns through Meta Ads Manager
- Monitor advertising budgets, test different audiences and creatives, and optimise campaigns to improve performance and cost per lead




- Develop and manage lead generation campaigns to attract genuine prospective patient enquiries and encourage consultation bookings
- Monitor lead quality and campaign conversions, identifying opportunities to improve results
- Research competitors and Australian dental industry trends to identify current marketing opportunities
- Recommend creative marketing ideas and strategies to support brand awareness and business growth
- Prepare weekly performance reports covering social media engagement, audience growth, advertising spend, enquiries, and campaign results
- Work closely with the Australian management team, taking ownership of marketing activities and providing regular updates

📌 Digital Marketing Assistant for a Dental Services Industry in Australia (Home Based Part Time) (Stirling)
🏢 Virtual Coworker
📍 Stirling