Digital Marketing Specialist | Paid Social

- Property (Residential Communities) Up to $115K,000 - $125,000 Super (Pro Rata’d - 4 days per week)

Join a well-established Melbourne property investment advisory firm with 15 years in the market and a national client base. The team has grown from 6 to over 40 people in three years and the sales pipeline has more than tripled. The business is employee-focused and values-driven.

This newly created role owns in-house paid campaigns and lead generation, reporting to the Operations and Marketing Manager.

Why Join?

· Newly created role in a business in serious growth mode

· Real room to progress as the business grows

· Report to a genuine, down-to-earth Operations and Marketing Manager

· Full time or 4 day week

· Collaborative, energetic team that cares about results The Role

Lead generation is at the heart of this role. You’ll work with the Marketing Coordinator and in-house Data Analyst to bring quality leads to the internal booking team, using paid social, content and CRM to build a pipeline that can scale.

Responsibilities include:

· Build, launch and optimise paid social and YouTube lead generation campaigns in-house

· Improve lead quality and cost per lead through targeting, creative and testing

· Grow an internal pipeline of paid leads alongside existing lead sources

· Segment and nurture leads through email campaigns in Salesforce Marketing Cloud





· Update WordPress and brief outsourced developers on new pages and landing pages

· Work with the Marketing Coordinator to align paid and organic content and keep the brand consistent

· Set up tracking with the Data Analyst and share insights with the booking, Sales and Consultant teams

About You

You’re a hands-on property marketer who enjoys turning good content into quality leads. You take ownership from start to finish, bring creative ideas and are open to feedback.

You’ll ideally bring:

· Property or related industry experience required

· Hands-on experience running paid social lead generation campaigns (YouTube is a bonus)

· Strong content and copywriting skills

· CRM experience, including segmentation and email nurture (Salesforce Marketing Cloud highly regarded, training provided)

· Intermediate WordPress skills

· Experience managing paid media budgets and reporting on performance

· Marketing agency experience well regarded

· A go-getter attitude and genuine enthusiasm

If you’re a property marketer who wants to own lead generation and see the results of your work, we’d love to hear from you. How To Apply:

Redpath Partners is the exclusive recruitment partner for this prospect.

Please click ‘apply’ below or email Olivia Ashworth at @redpathpartners.com.

If your resume is not up to date or you’d like to have a confidential discussion, Olivia can be reached on 0401 915 ***.

📌 Digital Marketing Specialist | Paid Social (South Yarra)
🏢 Redpath Partners
📍 South Yarra