Diverse specialises in end-to-end marketing solutions to help brands reach Australia's diverse community audiences including CALD (culturally and linguistically diverse), Aboriginal and Torres Strait Islander peoples, People living with a Disability and LGBTQI+ communities. With over 50% of Australians either born overseas or with a parent born overseas, the need to be relevant and culturally specific in our advertising has never been so important.

About the Role

As a Diverse Account Executive on McDonald's, you will work alongside our internal client teams to plan, develop and deliver multicultural influencer and diverse media solutions in response to client briefs.

You'll be the specialist voice in the room, someone client teams and partners turn to for expertise on multicultural and diverse audiences. You'll bring strong strategic thinking and relationship-building skills, translating community insights into actionable media and confidently presenting these recommendations to clients and partners.

Key Responsibilities

- Develop and deliver multicultural media and influencer recommendations that are strategic, creative and tailored to briefs.
- Build strong relationships with clients, internal teams and media partners, acting as a specialist on multicultural and diverse audiences.
- Translate community insights into relevant media strategies, Key Opinion Leaders/Key Opinion Consumers recommendations and culturally connected campaigns.
- Manage influencer talent, partnerships and campaigns end-to-end, ensuring projects are delivered on time, within scope and budget.
- Identify new media channels,



talent and partnership opportunities to strengthen Diverse's offering and deliver cutting-edge solutions.
- Collaborate with internal Strategy, Business Management, PR and Planning teams to develop client presentations, respond to briefs and identify opportunities for business growth.

About You

- 1+ years' experience in a media agency, multicultural communications, PR, social media or influencer agency.
- A strong understanding of the media landscape, with knowledge of multicultural media channels across digital, social, broadcast and community platforms highly regarded.
- Experience working with influencers, Key Opinion Leaders/Key Opinion Consumers and managing talent across complex, multi-stakeholder briefs.
- Knowledge of Chinese digital platforms such as WeChat, Weibo and REDnote is a bonus.
- Strong communication and presentation skills, with the ability to turn cultural insights and strategic thinking into clear, compelling recommendations.
- A proactive, commercially minded and collaborative approach, with strong organisational skills, attention to detail and a genuine curiosity and respect for diverse cultures.

Additional Information

OM Content, together with our Omnicom Media Group network is an equal opportunity employer and is committed to building a diverse and inclusive workplace. We encourage Aboriginal, Torres Strait Islander and people of all backgrounds to apply. We do not discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines

📌 Diverse Account Executive (Sydney)
🏢 Omnicom Media
📍 Sydney