Growth Marketing & AI Specialist | Legal Tech

Full-Time | Sydney or Remote | Australian & International Applicants Welcome

About Folbie

Folbie is an Australian AI-powered legal technology company developing an creative intelligence platform tailored specifically to the legal profession.

Combining deep industry expertise with advanced technology, Folbie is preparing for its official launch in early 2027, with an ambition to redefine how the legal industry leverages AI.

Our mission is simple: See what others don't.

As we prepare for launch, we're looking for a creative, commercially minded and hands-on marketing specialist to help build our brand, drive awareness and support our next phase of growth.

The Role

We're looking for a Growth Marketing & AI Specialist who knows how to turn ideas into impactful marketing campaigns.

This is a hands-on role, combining content creation, digital marketing, lead generation, marketing automation and campaign execution.

You'll work directly with the Founder and collaborate closely with our sales and product teams to help establish and grow an exciting new technology brand.

We're not looking for someone who simply develops strategies or manages agencies. We want someone who can create, execute, experiment and deliver measurable results.

Key Responsibilities

Growth & Digital Marketing

- Plan and execute digital marketing campaigns across multiple channels.
- Build brand awareness and support go-to-market and product launch initiatives.
- Develop B2B lead generation campaigns targeting professional services audiences.
- Manage LinkedIn marketing, including organic content and paid campaigns.
- Create and optimise landing pages and lead generation funnels.
- Support audience growth, customer acquisition and engagement initiatives.

Content Creation & AI

- Create high-quality LinkedIn posts, articles, newsletters and marketing content.
- Design professional graphics, digital advertising creatives and promotional materials.




- Produce short-form videos and engaging digital content.
- Leverage AI tools to streamline content creation, design and marketing workflows.
- Maintain a consistent, premium brand identity across all marketing channels.
- Manage content calendars, scheduling and publishing.

CRM & Marketing Automation

- Develop and manage email marketing campaigns and lead nurturing sequences.
- Use HubSpot to manage marketing activities, segmentation and campaign tracking.
- Build automated marketing workflows using AI and integration tools.
- Collaborate with the sales team to support outreach campaigns and lead conversion.

Analytics & Performance

- Monitor campaign performance, engagement, website traffic and conversions.
- Test and optimise campaigns to improve results.
- Track marketing KPIs and lead generation performance.
- Provide clear weekly reporting and recommendations.

About You

- Minimum 3 years' hands-on experience in digital marketing, growth marketing or B2B marketing.
- Strong content creation, copywriting and digital design skills.
- Experience managing LinkedIn marketing and lead generation campaigns.
- Confident using AI tools such as ChatGPT, Claude, Canva AI or similar platforms.
- Experience with HubSpot or other CRM and marketing automation platforms.
- Understanding of paid advertising, email marketing, SEO and conversion optimisation.
- Excellent written and spoken English.
- Strong attention to detail, initiative and organisational skills.
- Ability to work independently and manage multiple marketing initiatives.

Highly Desirable

- Experience marketing SaaS, AI or technology products.
- Experience with Canva, Figma, CapCut,



Webflow or similar tools.
- Experience producing short-form videos and digital advertising content.
- Familiarity with Google Analytics, LinkedIn Ads and marketing automation tools.
- Previous experience working with startups or high-growth technology businesses.

Who We're Looking For

Someone who enjoys doing the work, not just planning it.

You should be able to take an idea, develop the messaging, create the content, build the campaign, launch it and measure the results.

We're looking for someone who is genuinely excited about AI, understands modern digital marketing and takes pride in producing exceptional work.

Location & Working Arrangements

We welcome applications from candidates based in Sydney, elsewhere in Australia or internationally.

This is a full-time opportunity with remote working options available.

International applicants must be comfortable collaborating with an Australian-based team and maintaining reasonable overlap with Sydney business hours.

Why Join Folbie?

- Join an ambitious Australian AI technology company ahead of its official launch.
- Play a key role in building and establishing a new technology brand.
- Work directly with the Founder and have real ownership of marketing execution.
- Be part of an cutting-edge, fast-moving and entrepreneurial environment.
- Work with emerging AI technologies and modern marketing tools.
- Enjoy opportunities for career development and long-term career growth.

How to Apply

Please submit your CV along with:

1. Examples of marketing campaigns, graphics, videos or content you have personally created.
2. Details of the AI and marketing tools you regularly use.
3. An example of a campaign that generated measurable leads or business growth.
4. Your location, expected salary and availability.

We're looking for a marketer who combines creativity, technology and commercial thinking, someone who can turn great ideas into measurable growth.

📌 Growth Marketing Manager (Sydney)
🏢 Folbie
📍 Sydney