Role overview The head of E-commerce Marketing , owns the ance gria website and email marketing. The role keeps the Shopify site accurate, fast and converting, runs Klaviyo campaigns and flows, and is the first point of contact for any website or app issue.

The role also manages the Digital Asset Assistant on Pinterest, Threads and LinkedIn.

Position

E-commerce Manager

Employer

Ance Gria Pty Ltd

Reports to

Directors; Annie Mitchell & Grace Mitchell, and/or Marketing Lead Kirsten Armour

Manages ; Digital Asset Assistant

Key partners; Klaviyo, Shopify app partners, the marketing and customer care teams

Location : paddington NSW,

Employment type

Full-time, Monday to Friday, 9:30am to 5:00pm

Key responsibilities

Website and Shopify management

- Keep the website accurate across product pages, descriptions, pricing, imagery and collection layouts.
- Add and manage current products in the global product catalogue (LLC).
- Run weekly website audits and send the directors a weekly report on website performance, digital health and Klaviyo activity.
- Support digital updates, housekeeping and website maintenance with the Marketing Lead.

Troubleshooting and QA

- Act as first point of contact for day-to-day website and Shopify issues: broken links, checkout errors, page load failures, incorrect pricing or inventory, and variant or sold-out errors.
- Monitor and troubleshoot apps connected to Shopify, including Klaviyo, Loop, Starshipit, Afterpay and PayPal, and escalate conflicts or sync failures.
- Test the checkout and key customer journeys across devices and browsers, and fix bugs that block conversion.
- Monitor site uptime and performance, lead the first response during any outage,



and escalate to Viraj when a development fix is needed.
- Resolve website issues raised by the customer care team, and let them know once fixed.
- Keep a troubleshooting log of recurring issues, causes and fixes.
- QA test all new features, app installs and site updates before and after they go live.

Email marketing

- Prepare and schedule 3 Klaviyo campaigns a week.
- Manage and optimise Klaviyo flows and automations.
- Monitor campaign performance and put improvements in place.

Content and social

- Manage the Digital Asset Assistant on Pinterest growth, with daily posting and content management.
- Manage the Digital Asset Assistant on consistent posting across Threads and LinkedIn.

Strategy and systems

- Find and suggest ways to improve digital workflows, customer experience and efficiency.
- Attend monthly discovery calls with platforms or software providers.
- Use AI tools, including Claude, to streamline workflows and improve organisation.

KPIs

KPIs are reviewed quarterly and set the $5,000 bonus at 12 months. Email targets carry over from the current role.

Area

KPI

Target

Email revenue

Annual email revenue

$1,000,000 to $1,100,000, or 20% to 22% of DTC revenue

Email revenue

First 3 months

$170,000 minimum ($55,000 to $60,000 a month)

Flows

Flow revenue and conversion

≥$45,000 a month,



≥2.2% conversion, ≥$11.50 welcome flow revenue per recipient

Campaigns

Campaign performance

≥$1.20 revenue per recipient, ≥$1.75 on launches, ≥0.075% conversion

List health

Growth and deliverability

+750 to +1,000 net subscribers a month, <0.02% spam, <0.40% unsubscribes

Website

Product accuracy

99%+ across the site

Website

Audits and uploads

Weekly documented audits; all product uploads within 48 hours

Website

Launches

No major errors during campaign or collection launches

Content

Pinterest

10%+ monthly impression growth and 60 to 70 purchases a month, with daily posting

Content

Threads and LinkedIn

Weekly posting on both

Content

Assets

100% compliance on asset organisation and file management; shoot content uploaded within 24 hours

Systems

Improvement

At least one process or systems improvement a quarter, tracked and reported

Systems

Discovery calls

At least one a month with platforms or partners

Experience and skills

- 2+ years in e-commerce, ideally with a fashion or direct-to-consumer brand.
- Strong hands-on Shopify experience, including apps, product uploads and troubleshooting.
- Proven results with Klaviyo campaigns, flows and segmentation.
- Confident testing and fixing site issues, and working with developers when needed.
- Comfortable reading performance data and writing clear weekly reports.
- Experience with Pinterest and social scheduling, and managing or guiding a team member.
- A strong eye for brand consistency and detail.
- Curious about AI and automation tools to work smarter.
- Calm and organised during launches and peak trading periods.

📌 Head of Ecommerce Marketing (Sydney)
🏢 ance gria
📍 Sydney