PR Account Director – Consumer

Big ideas, big brands and campaigns that make headlines. CampaignLab is one of APAC's most creatively recognised agencies, taking an earned-first approach to integrated communications that puts great ideas at the centre of everything. They're looking for an Account Director to lead a portfolio of consumer and travel brands, creating work that cuts through across PR, social, influencers and beyond.

Key points of interest

- Location: Sydney (Hybrid)
- Flexibility: 3 office days/week
- Industry Section: Consumer
- Salary: $110,000 super
- Type: Permanent
- Specialism: Public Relations
- Agency or In-house: Agency
- Ref Number: 4444444

This role is being advertised by Latte for CampaignLab. We are providing a job board service and not full service recruitment for this position. All suitable applicants will be sent directly to CampaignLab for review.

About the agency

CampaignLab is a multi-award-winning PR agency that helps brands join the conversation and remain relevant in an increasingly noisy world.

With 10 years in the industry, more than 60 industry awards and an impressive portfolio of local and global brands, CampaignLab has built a reputation for delivering creatively ambitious, earned-first integrated campaigns. In 2024, the agency was ranked as the number one most creative agency in APAC, and it has since been shortlisted in the 2026 Mumbrella CommsCon Awards for both Best PR Agency of the Year – Midsize and Best PR Employer.

Earned media sits at the heart of everything CampaignLab does, but the work doesn’t stop once the story is secured. With in-house specialists across social and influencer marketing, content production and digital advertising, CampaignLab can take an idea well beyond media relations.

Each project starts with an insight or creative idea, then brings together the right team to make it happen. Recent work includes bringing two very different experts together to showcase the ultimate moving-day challenge, using consumer research to turn a common engagement dilemma into an innovative proposal ring borrowing service, or creating a food creator residency that secured national broadcast coverage.

For PR professionals, this is an chance to work on big creative campaigns while enjoying the flexibility, close-knit culture and autonomy of a boutique.

Benefits & Culture

CampaignLab believes its people are everything.



The agency has worked hard to attract and retain some of the industry’s best talent, creating a cooperative team with strong relationships, genuine chemistry and some of the highest retention rates in the industry.

It’s a social environment where wins are celebrated together, birthdays don’t go unnoticed and after-work drinks are a regular occurrence. There’s also plenty of opportunity to get involved beyond traditional PR, working alongside specialists in production, social, influencer marketing and digital advertising.

Some of the benefits include:

- 23 days annual leave
- Work From Anywhere up to 2 months each year
- Bi-yearly Creative Champion Award, voted by the team to recognise the person bringing the best creative thinking to their work. The winner receives a weekend away anywhere in Australia.
- Tailored professional development, including external training, industry conferences and opportunities to build specialist skills.

About the job

CampaignLab is looking for an Account Director to lead a portfolio of consumer lifestyle and travel clients. You’ll take ownership of senior client relationships and communications strategy, leading a team to deliver creatively ambitious PR campaigns while working closely with the agency’s in-house production, social, influencer and advertising specialists. It’s an opportunity to remain firmly rooted in PR while having the resources and creative capabilities to take campaigns much further.

Some key responsibilities include

- Lead a portfolio of established consumer, lifestyle and travel accounts, taking ownership of client relationships, strategic direction and the quality of work delivered.
- Develop creative communications strategies rooted in consumer insights, identifying the conversations, cultural moments and audience interests that present opportunities for your clients.
- Identify creative ways to generate cut-through for clients, translating everyday consumer insights into distinctive campaigns that capture attention and drive engagement.




- Work collaboratively with internal specialists across production, social, advertising and design, bringing the right people together to deliver campaigns from concept through to execution.
- Lead and mentor account teams, providing strategic direction, developing talent and empowering team members to take ownership of their work.
- Maintain a strong commercial focus across your portfolio, identifying opportunities to grow existing accounts, strengthen client relationships and contribute to new business.

About you

Essential experience:

- PR agency experience at Account Director level, with a track record of independently leading client relationships, developing communications strategies and managing a portfolio of accounts.
- Strong consumer PR experience, ideally across lifestyle and travel brands.

The ideal candidate:

- A creative and strategic thinker who knows how to turn consumer insights into compelling stories and campaigns that generate genuine engagement.
- A strong media operator with excellent news instincts, the ability to identify proactive angles and a track record of securing meaningful earned coverage.
- Commercially minded, with the ability to identify opportunities for account growth, build trusted client relationships and contribute to the success of the wider business.
- A confident and collaborative leader who enjoys developing talent, bringing teams together and working alongside specialists across different disciplines.

Sponsorship

Sponsorship is not available for this role. You must have an existing right to work in Australia to be considered.

Interested?

Apply to this role by clicking the button below. For more information, please get in touch:

- Email: [email protected]
- Phone: 0422 412 787

What happens next?

Our team personally reviews every application. If your profile matches the essential experience requirements (or if we see great potential in your background for future roles), we’ll be in touch within 7 days. If you don’t meet the essential experience requirements or are not suitable for future Latte roles, please consider your application rejected if you haven’t heard from us within 7 days.

This role is being advertised by Latte for CampaignLab. We are providing a job board service and not full service recruitment for this position. All suitable applicants will be sent directly to CampaignLab for review.

📌 Public Relations Account Director (Sydney)
🏢 LATTE Australia
📍 Sydney