Netball NSW is the state's peak body for netball, leading the governance, development, promotion and administration of the sport as a not-for-profit organisation affiliated with Netball Australia. Supporting approximately 119,000 registered members and more than 150,000 participants, it delivers programs, facilities and services that strengthen netball from grassroots participation through to elite pathways, including the NSW Swifts in Suncorp Super Netball.

Through collaboration with associations, clubs, volunteers and community partners, Netball NSW works to make the sport inclusive, sustainable and accessible across the state.

OurVision: Netball is NSW’s leading sport of choice and opportunity

OurPurpose: Lead and support our Netball community to grow and thrive

OurValues & Behaviours:

- WELCOMING: We are an inclusive community for everyone.
- ONE TEAM: We respect and value each other.
- BEST ALWAYS: We aspire to excellence.
- INTEGRITY: We play fair and take ownership of our actions.
- FUN: We love what we do.

ABOUT THIS ROLE

Do you love turning data into growth? Want to put your digital marketing expertise to work for one of Australia’s leading participation sports?

Netball NSW is looking for a Digital Marketing Manager to lead our digital marketing, CRM and audience growth across Netball NSW and the NSW Swifts.

Reporting to the GM Audience & Growth and leading our Marketing Coordinator, you’ll own how we find, engage, convert and keep our audiences. They include participants, clubs and associations, NSW Swifts members, ticket buyers and fans.

This is a role with real ownership.



You’ll set the direction for digital marketing and own our customer data and segmentation. You’ll build customer journeys and lifecycle programs, lead paid digital activity and improve the website journeys that drive registrations, membership and ticketing. You’ll also build the reporting that ties it all back to business results.

You’ll champion data-led, customer-focused marketing across the organisation, helping teams understand their audiences and make better decisions.

If you’re a strategic thinker who loves being hands‑on, gets excited by a good dashboard and wants your work to make a real difference to the game, we’d love to hear from you.

What You’ll Be Doing

- Developing and delivering the digital marketing strategy for Netball NSW and the NSW Swifts
- Owning our CRM and email marketing (Campaign Monitor), including automation, segmentation, database health and customer journeys
- Building acquisition, onboarding, retention and re‑engagement programs for participants, members, ticket buyers and fans
- Managing audience segmentation and data through Airtable and other systems, and turning it into insights that drive better marketing
- Owning key digital conversion journeys, including participation registrations, membership, ticketing, and leading landing page optimisation and testing




- Planning, managing and optimising paid digital activity across search, social, display and video, including retargeting and lead generation
- Building reporting frameworks and dashboards that link audience activity to business outcomes
- Managing the digital marketing budget and external agency and technology partners
- Leading, mentoring and developing the Marketing Coordinator, and providing direction and sign‑off on integrated campaigns
- Working closely with the Communications, Social Media, Consumer Business, Community and Commercial teams to deliver connected, audience‑led marketing

About You

- A strategic digital marketer who’s equally comfortable setting direction and getting hands‑on
- Data‑driven and curious, with a test, learn and optimise mindset
- Audience‑focused and commercially minded
- A supportive leader who enjoys coaching and developing others
- A strong collaborator who builds trust across teams
- Organised and able to manage competing priorities in a fast‑paced workplace
- Passionate about sport, community and growing the game

Experience & Qualifications

- Relevant tertiary qualifications in marketing, digital marketing, communications, business or a related discipline
- 5+ years’ experience in digital marketing, CRM or audience growth roles, ideally within sport, entertainment, events, membership or a consumer‑facing organisation
- Demonstrated experience with Campaign Monitor or similar CRM and email marketing platforms, including automation and customer journeys
- Experience using Airt

📌 Digital Marketing Manager (Australia)
🏢 Netball Nsw
📍 Australia