About the Role

Are you a recent marketing graduate, or about to graduate?

Do you have a genuine passion for digital marketing, strategy and emerging AI technology?

We're looking for an enthusiastic Graduate SEO Specialist to join our growing team at Impressive Digital, starting in January.

This is an prospect to kick-start your career in SEO and GEO (Generative Engine Optimisation), working alongside experienced specialists, strategists and account managers to deliver campaigns for a diverse range of clients.

As search continues to evolve, you'll gain hands-on experience across traditional SEO and the emerging world of AI-driven search, helping brands improve their visibility across Google, ChatGPT, Gemini and other generative AI platforms.

You'll develop a strong foundation in SEO, GEO, digital strategy, data analysis and campaign optimisation, while learning how to use AI and emerging technologies to improve the way we approach search marketing.

We're looking for someone who is naturally curious, comfortable experimenting with AI tools, understands the fundamentals of marketing and is eager to turn their knowledge into practical experience. You don't need years of industry experience. We want someone with the right attitude, initiative and willingness to learn.

Key Responsibilities

- Assist in planning, implementing and optimising SEO and GEO campaigns across a portfolio of clients.
- Conduct keyword research and competitor analysis to identify opportunities for organic search growth.
- Research opportunities to improve brand visibility across traditional search engines and generative AI platforms.




- Assist with website audits, identifying technical and content-related opportunities to improve search performance.
- Support the optimisation of website content, meta titles, descriptions, headings and other on-page elements.
- Monitor organic traffic, keyword rankings and search visibility using tools such as Google Analytics 4 and Google Search Console.
- Analyse marketing data and translate findings into actionable insights and recommendations.
- Work with content specialists to support broader SEO and content strategies.
- Explore and implement AI tools to improve research, analysis, content development and marketing workflows.
- Stay up to date with developments in SEO, GEO, AI search and the broader digital marketing landscape.
- Collaborate with senior team members to deliver against client objectives and campaign KPIs.

About You

- Recently graduated, or due to graduate, with a degree in Marketing, Business, Communications or a related discipline.
- Available to commence in January.
- Strong understanding of marketing fundamentals, including consumer behaviour, positioning, digital channels and marketing strategy.
- Genuine interest in SEO, GEO, digital marketing and how different channels work together to drive business growth.




- Confident using AI tools such as ChatGPT, Claude or Gemini, with an ability to apply them practically to research, problem-solving and everyday tasks.
- Naturally curious about emerging technologies, particularly AI and the future of search.
- Analytical mindset with the ability to interpret information, identify trends and think critically.
- Strong written and verbal communication skills.
- Proactive, organised and comfortable managing multiple tasks and deadlines.
- High attention to detail and a willingness to take ownership of your work.
- Most importantly, an eagerness to learn, experiment, ask questions and continuously improve.

Nice to Have

- Internship, university project or personal experience in digital marketing, SEO or content creation.
- Familiarity with tools such as SEMrush, Ahrefs, Screaming Frog, Google Analytics 4 or Google Search Console.
- Experience creating content, analysing marketing campaigns or working with websites.
- An understanding of how generative AI platforms are changing search behaviour and brand discovery.

Why Join Impressive Digital?

- Learn directly from experienced SEO specialists and strategists.
- Gain exposure to a diverse range of clients, industries and marketing challenges.
- Develop practical skills across SEO, GEO, AI, analytics and digital strategy.
- Work in a technology-driven agency that embraces innovation and encourages new ideas.
- Build a career in an industry that is constantly evolving, with opportunities to grow and develop your expertise.

📌 SEO Specialist (Melbourne)
🏢 Impressive
📍 Melbourne