About the job Changan Motor Australia Pty Ltd is the wholly-owned Australian subsidiary of Changan Automobile, one of China’s largest automotive manufacturers, bringing one of the world’s fastest-growing automotive brands to customers in Australia. As we establish our national distribution business and build a retail network across Australia, we are entering an exciting new phase of growth. Backed by a strong global OEM and a competitive product portfolio spanning passenger, SUV and new-energy vehicles, Changan is rapidly building momentum in one of the world’s most competitive automotive markets. We’re seeking an experienced and commercially driven Regional Sales Manager to lead Changan’s sales performance and dealer engagement across multiple states. This is a unique opportunity to join Changan Motor Australia at the early stage of the business and play a key role in shaping the future success of a recent automotive brand in one of the world’s most competitive automotive markets. The Opportunity Reporting directly to the National Sales Manager, you will take ownership of in-market delivery across your assigned region, covering multiple states. The national role sets the strategy, commercial policy and OEM alignment; you own what happens in dealers, in your states, every day. This is a field-based execution role. You will be the face of the brand in market, spending the majority of your week in dealerships rather than behind a desk — reviewing performance, coaching sales teams and following through on action plans. We’re looking for a leader who enjoys being in the field, building relationships, solving problems and driving performance through action. You will be responsible for:
• Delivering regional volume, market share and customer experience targets against the nationally agreed sales plan.
• Managing dealer business plans and monthly performance reviews, and holding dealers to agreed targets,



brand standards and facility requirements.
• Driving store-level sales performance, profitability and CSI outcomes through in-dealer coaching and corrective action plans.
• Executing national campaigns, pricing and commercial offers in market, including finance, insurance and fleet programs at dealer level.
• Providing accurate regional demand forecasts and order recommendations into the national planning cycle, and managing dealer stock, pipeline and aged inventory.
• Coaching dealer sales teams on sales process, lead management, conversion and finance and insurance attachment to lift capability and results.
• Building relationships with dealer principals, state industry bodies and local partners to strengthen brand presence in your region.
• Feeding structured market intelligence back to the national office, including competitor pricing and activity, local incentives and state-specific regulatory or market issues.
• Escalating dealer risk — compliance, customer complaints, facility or financial exposure — through the national office with clear recommendations.
• Representing Changan at regional dealer meetings, industry events and customer activations. This role requires regular travel across your assigned states and significant dealer engagement as the retail network expands. About You You are a proven field sales leader who has run a state or region for dealer group, with the credibility to influence dealer principals and the discipline to deliver against a national plan.



You understand what drives sales success inside a dealership — sales process, lead flow, conversion and finance and insurance performance — and know how to coach dealer teams to improve it. You are comfortable having both supportive and challenging conversations with dealer principals when required. Most importantly, you’re a problem solver, a builder and a doer who thrives in fast-paced, growth-oriented environments. To be successful, you will bring:
• Regional Sales Manager, state-level or senior dealer-facing sales experience within the automotive industry.
• Strong dealer relationship and performance management experience across multiple states or a large geographic region.
• A proven record of lifting underperforming dealers and delivering volume, market share and profitability targets at territory level.
• Strong commercial and analytical capability, including dealer P&L;, wholesale and retail margin and aged inventory management.
• High accuracy in territory demand forecasting and order planning within a national planning cycle.
• Experience executing national programs, commercial offers and finance and insurance initiatives at dealer level.
• Exceptional stakeholder management and relationship-building skills.
• Demonstrated ability to influence and coach dealer teams to achieve improved performance.
• High levels of resilience, accountability and personal ownership, with the ability to operate in a field-based, build-phase environment.
• A hands-on, in-dealer leadership style rather than a desk-based operator.
• Current Australian driver’s licence and willingness to travel regularly across the region. Ready to lead your region? If you’re an experienced automotive sales leader who thrives on execution, dealer engagement and commercial results, we’d love to hear from you. Apply now and help build the future of Changan in your region.

📌 Regional Sales Manager(NSW (Sydney)
🏢 Changan Australia
📍 Sydney