13 Nov
|
Pointer Strategy
|
Melbourne
13 Nov
Pointer Strategy
Melbourne
Field Marketing Manager, Australia | $140k
- $160k Base + Super | Melbourne, hybrid Build Beam's events programme in Australia. Make every event pay its way. Beam builds AI for frontline human services. It takes notes, interprets live and handles phone calls for social workers, clinicians and support staff, so they spend their time on people rather than paperwork. More than 100,000 frontline workers use it across the UK, US and Australia. The business is backed by the founders of Booking.com, Calm, Shazam and Dropbox. Australia is the newest market and is already live with Life Without Barriers, where the pilot cut admin time by 51%. The buyers are government departments, large not-for-profits and care providers. They buy on trust, and a lot of the pipeline here starts at an event. Until now, Australian events have been run from London. This role brings them home. Why this role
• $140,000
- $160,000 base plus superannuation
• Beam's first field marketer in Australia, owning the events programme and the budget behind it
• Reporting to Beam's Country Manager in Melbourne, with a dotted line to the Director of Marketing in London
• Working with a current Storytelling and Marketing Lead, who brings customers to the stage and turns events into content
• Support from Beam's field marketers in the UK and US and a brand designer in London
• Melbourne, 4 days in CBD office with the Australian team
• 23 days annual leave plus 3 held back for Christmas, a six-week sabbatical after three years, and 18 weeks paid primary carer leave
• Events in a sector where the work genuinely matters to the people in the room What you'll actually do
• Build the Australian events calendar: which sector conferences to sponsor, which to attend, and which to skip
• Run sponsored stands end to end, from booking and freight to the day itself
• Host Beam's own executive dinners, roundtables and breakfasts, with the sales team choosing who is in the room
• Run monthly customer-led webinars
• Work with the account executives before every event so the right people are booked in, and make sure follow-up happens after it
• Track pipeline, ROI and conversion from every event, and use it to decide where the budget goes next
• Own swag and merchandise, from the designer to the courier
• Write the copy, emails and social posts around your events Who this suits You don't need to have worked in health or social care. What matters is that you have run B2B events yourself and can show what they produced.
• You have three or more years of field or event marketing at a B2B tech company
• You can run several events at once without dropping anything
• You measure an event by the meetings and pipeline it creates, not the number of badges scanned
• You work closely with sales and hold them to the follow-up
• You are happy on the road.
There is a lot of interstate travel
• You are comfortable building something that isn't fully worked out yet Experience in a tech startup or scale-up helps a lot. If you have been the ANZ field marketer for a company headquartered overseas, you will recognise this job. What success looks like
• Within your first few months, the next year's events calendar is set, with a reason for every event on it
• Sales books meetings before each event and follows up afterwards
• Every event has a pipeline number against it
• Beam's dinners and roundtables are the ones the sector wants to be invited to
• Twelve months in, the programme is earning its budget and growing Why this one is different Most field marketing roles hand you a calendar someone else built, and a budget someone else decided. Here you build the calendar, decide where the money goes, and show it working. You have a storyteller beside you to bring customers to the room, and a company that has run this in two other markets. The part worth saying plainly: for now this is sponsored stands, dinners, roundtables and webinars, not large launch events. There is a lot of travel, and your events colleagues are in London. Process Four rounds. A conversation with Pointer, coffee with the country manager, a take-home task on launching a product in Australia that you present back to a small panel including the Marketing Director, and a culture and values interview with Beam's CEO, Alex Stephany. Apply now, or reach out to Hugo Bieber for a proper conversation about it.
📌 Field Marketing Manager (Melbourne)
🏢 Pointer Strategy
📍 Melbourne