ABOUT US

Glenny Kebabs is a fast-growing Melbourne kebab brand with stores in Glen Waverley, Mount Waverley, Forest Hill, Vermont, Box Hill, Dandenong and Glen Huntly, with Balwyn opening soon. We're growing quickly and need one person to own all of our marketing and digital.

THE ROLE

Full-time, on-site role based at our head office in Glen Waverley. Your main focus is content: shooting, editing and posting across all our social platforms. You'll also own our marketing strategy, paid ads, SEO, website, Google pages, loyalty app, influencers, merchandise, and automation and AI across the business.

WHAT YOU'LL DO

Marketing Strategy & Campaigns

- Keep up with food, social and marketing trends, and bring ideas to us before competitors use them

- Plan and run campaigns across all stores: product launches, store openings, seasonal promos and events

- Build and own the overall marketing strategy and content calendar

- Measure every campaign's results and refine what works

Content – Shoot, Edit, Post

- Shoot and edit reels, videos and photos across all stores and events

- Post on all platforms: TikTok, Instagram, Facebook, YouTube Shorts & RedNote (in Mandarin)

- Post every 2 days on each platform, plus 6 stories a day

- Script and direct content, and manage talent on shoots

- Make graphics and motion graphics

- Cover car meets, competitions, product launches and store openings

Paid Ads – Google & Meta

- Plan, run and optimise Google Ads campaigns (Search, Maps/local, Performance Max)

- Plan, run and optimise Meta Ads campaigns on Instagram and Facebook

- Make the ad creative: video, static and carousel

- Manage budgets and keep cost per conversion low

Website & SEO

- Manage and update our website: menus, store info and promotions

- Own our SEO: keywords, on-page optimisation, local SEO for each store, and site speed

- Track rankings and traffic

Google Business Profiles

- Manage the Google Business Profile for every store: hours, menus, photos and store info





- Post on each store's profile every month

- Make sure every Google review gets a reply, positive and bad

Influencers & Collabs

- Find, contact and book influencers across all tiers, from small creators to 100k+ followers

- Manage the full process: briefs, negotiating deals, scheduling visits and following up on posts

- Run the collab calendar and keep all footage organised and labelled

- Track influencer results: reach, engagement, sales and enquiries

Loyalty App

- Run our loyalty app day to day: rewards, offers, push notifications and member campaigns

- Use app data to drive repeat visits and grow the member base

Events

- Plan, promote and run all our events: car meets, bike nights, 4x4 meets, competitions, giveaways and grand openings

- Handle the full event process: venues, permits, partners, sponsors, staffing and logistics

- Promote every event across social, ads, influencers and the loyalty app

- Build our community and grow attendance at every event

- Track results for each event: attendance, sales, reach and new followers

Merchandise

- Manage the merchandise sales department: product range, design, suppliers, stock and pricing

- Market and sell merch in-store, online and at events

- Grow merch sales and track performance

Automation & AI

- Automate replies to Google reviews for every store, keeping them personal and on-brand

- Automate replies to all comments and DMs across every social platform

- Automate our shop phone systems: AI call answering, FAQs, orders and call routing for every store





- Find other manual tasks across marketing and operations that can be automated

- Set up and manage AI tools for scheduling, reporting and content

- Connect our systems so data flows without manual work

Weekly Reporting (every Monday)

- Content posted, stories and video performance (views, shares, comments, likes, watch time)

- Ad spend and results, website traffic and SEO rankings

- Influencer collabs, business enquiries, loyalty app activity and merch sales

WHAT WE NEED

- Excellent spoken and written English

- A strong portfolio of short-form video you shot and edited yourself

- Hands-on experience with TikTok, Instagram, Facebook, YouTube Shorts and RedNote

- Editing skills (CapCut, Premiere or similar) and design skills (Canva, Adobe or similar)

- Hands-on experience running and optimising Google Ads and Meta Ads campaigns

- Proven SEO experience, especially local SEO for multi-location businesses

- Experience managing a website and Google Business Profiles across multiple locations

- Experience finding and managing influencer partnerships

- A track record of planning and running successful marketing campaigns, from idea to results

- Hands-on experience with automation and AI tools (Zapier, Make, ChatGPT, Claude or similar)

- Experience setting up AI auto-replies, chatbots or AI phone answering systems

- Self-driven, organised and comfortable tracking results

NICE TO HAVE

- Mandarin (not required, AI translation tools are fine for RedNote content)

- Experience in food, hospitality or multi-site businesses

- Experience running a loyalty app or CRM

- Experience in merchandise or e-commerce sales

- Google Ads or Meta Blueprint certification

- Degree in Marketing, Communications or a related field

DETAILS

- Head office in Glen Waverley, plus travel to stores and events (should have own vehicle and licence to get around to our different locations for filming)

- 5 days a week, but we're open to discussing part-time

📌 Digital Marketing & Automation Manager (Glen Waverley)
🏢 Syed Brothers
📍 Glen Waverley