COMPANY OVERVIEW

Chery Automobile Co., Ltd. was founded on January 8, 1997, in Wuhu, Anhui Province, China. Chery has been built upon the philosophy of independent innovation, developing a complete technology and product R&D; system, producing several award-winning car models.

Chery products are exported to more than 80 countries and regions in the world. Chery auto is the trusted JV partner for other brands, such as JAGUAR, LAND ROVER in China. So far, more than 7 million units have been sold, making Chery the first Chinese automobile to achieve this sales milestone and ranks No. 1 in China for 15 years in a row.

With global R&D; centres in China, Silicon Valley, USA and Europe, the company has established 14 productions across China, and other markets. Chery currently has 16,721 employees, among whom 3,500 are R&D; staff.

The Chery Australia subsidiary was established three years ago, with offices in Sydney and Melbourne and are continuing to build a team of experts to drive innovation and disrupt the market.

BUSINESS UNIT OVERVIEW

FREELANDER is an all-new vehicle brand created through Chery Jaguar Land Rover (CJLR), the established 50:50 joint venture between Jaguar Land Rover (JLR) and Chery Automobile Co., Ltd. In June 2024, JLR and Chery signed a Letter of Intent to license the Freelander name first introduced by Land Rover in 1997 to CJLR, reviving it as an independent brand built for the next era of electrification.

FREELANDER operates as its own dedicated portfolio, separate from both Chery's existing line-up and JLR's luxury House of Brands. Vehicles are engineered and manufactured at CJLR's Changshu facility in China, combining Chery's electric vehicle architecture and manufacturing scale with design input from both Chery and JLR creative teams.

The brand's first model, the FREELANDER 8, was previewed as the Concept 97 in March 2026 and unveiled in production form in April 2026. It is a full-size SUV offered with plug-in hybrid (PHEV), battery-electric (BEV) and extended-range electric (EREV) powertrain options.





FREELANDER launched initially into China's mainstream new-energy vehicle (NEV) market through a dedicated retail network, with confirmed plans for global expansion including testing and market entry in Australia and New Zealand in 2027.

For Chery Motor Australia, FREELANDER represents a new growth pillar: a distinct, purpose-built brand bringing next-generation electrified SUVs to the Australian market alongside Chery's existing range.

FREELANDER head office will be based in Melbourne.

POSITION OVERVIEW

The Product Specialist supports the Product Manager in preparing FREELANDER vehicles for the Australian and New Zealand markets. The role provides market research, competitor benchmarking, specification analysis and product launch coordination, working with local stakeholders and Chery/FREELANDER global teams to ensure accurate product information and informed planning decisions.

REPORTS TO

Head of Freelander Australia & New Zealand

KEY WORKING RELATIONSHIPS

- Chery/FREELANDER HQ and R&D; teams based in Sydney and Wuhu

- FREELANDER Product, Sales, Marketing, Aftersales and leadership teams in Melbourne

KEY RESPONSIBILTITIES

- Support the analysis and evaluation of current and future product lines against key competitors.

- Conduct competitor benchmarking across product specifications, features, pricing, positioning, and market performance.

- Collect, organise, and analyse product, sales, customer, and market data.

- Prepare reports, presentations, and product comparison materials to support product planning decisions.

- Provide data-driven insights and recommendations relating to product selection, specifications,



pricing, and market positioning.

- Support new product planning activities, including market research, product configuration analysis, and competitor reviews.

- Collaborate closely with Marketing, Sales, Engineering, and international teams to gather information and coordinate product planning activities.

- Monitor market developments, customer trends, competitor launches, and changes in product offerings.

- Assist with market forecasting and sales performance analysis.

- Maintain accurate product databases, reports, and presentations using Microsoft Office Suite.

- Provide analytical support for broader product and business planning initiatives.

Skills & Experience

To be successful in this role, you will have:

- 2–3 years' experience in an analyst, product planning, or similar analytical role.

- Automotive industry experience is desirable but not essential.

- Advanced proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.

- Strong analytical skills with the ability to interpret complex data and generate meaningful insights.

- Experience in product, market, or commercial analysis.

- Excellent communication and presentation skills.

- Solid interpersonal skills with the ability to work effectively across cross-functional teams.

- High attention to detail and excellent organisational skills.

- A proactive, self-motivated, and results-driven approach.

WHY JOIN FREELANDER

This is a unique opportunity to be part of FREELANDER's establishment and growth in the Australian and New Zealand automotive markets.

You will work with local product leadership and global development teams, gaining hands-on experience in market analysis, product planning and new vehicle launch activities while helping establish FREELANDER in Australia and New Zealand.

If you are passionate about automotive products, research and bringing exciting new vehicles to market, we would love to hear from you.

📌 Product Specialist (Melbourne)
🏢 Chery Motor Australia
📍 Melbourne