The Role

We're looking for a PR & Influencer Coordinator to join our team and play an key role in shaping SWT's presence across influencer partnerships, PR and in-person brand experiences.

This is a hands-on, creative role for someone who is passionate about fashion, culture and the world of social media. Someone who brings their own perspective, has a solid creative instinct and is excited by the opportunity to contribute to a growing brand.

You'll work closely with our founders and creative team to manage influencer relationships, coordinate collaborations and bring exciting PR initiatives and brand activations to life. We're looking for someone who can take ownership, think independently and bring their own ideas to the table as well as at times work collaboratively with the rest of the team.

We value creativity and individuality just as much as organisation and execution. You'll need to be someone who can see the bigger picture while also managing the details, balancing creative thinking with a practical, results-driven approach.

This isn't a role where you'll simply be following a set formula. We're looking for someone with their own ideas, perspective and approach to PR, who is excited to make a genuine impact as SWT continues to grow locally and internationally.

Key Responsibilities

Influencer Relationships & Collaborations

- Identify, research and build relationships with relevant influencers, creators and industry personalities.

- Manage influencer outreach, product gifting, organic collaborations and paid partnerships.

- Develop and maintain relationships with influencers and industry contacts.

- Coordinate influencer collaborations from initial communication through to execution and deliverables.

- Manage ongoing influencer gifting and partnership initiatives.

- Monitor,



track and report on influencer activity and campaign performance.

PR, Events & Brand Activations

- Assist in the planning, coordination and execution of SWT's in-person events, pop-ups, launches and brand activations.

- Coordinate event logistics including venues, suppliers, guest lists, invitations and event-day operations.

- Manage influencer, VIP and industry guest relationships for brand events.

- Contribute creative ideas and identify new PR and brand opportunities.

- Build and maintain relationships with relevant media, stylists and industry contacts.

- Coordinate PR opportunities, media outreach and brand exposure initiatives.

- Collaborate closely with the wider creative and marketing teams across upcoming projects and campaigns.

About You

- Previous experience in influencer marketing, public relations, events, brand partnerships or a similar role, ideally within fashion, lifestyle or beauty.

- A strong understanding of the influencer and social media landscape, particularly Instagram and TikTok.

- A genuine interest in fashion, culture and the creators shaping them.

- Excellent communication skills with a natural ability to build and maintain relationships.

- Highly organised, detail-oriented and capable of managing multiple projects simultaneously.

- Proactive, resourceful and confident taking ownership of projects from start to finish.

- A creative thinker who can bring new ideas and opportunities to the team.

- Comfortable working in a fast-paced environment.

Bonus points if you have:

- Experience coordinating fashion events, product launches or pop-ups.

- Experience negotiating influencer collaborations and managing partnership budgets.

- Experience working with international influencers and markets, particularly the US/UK and Europe.

📌 PR & Influencer Coordinator (Mermaid Beach)
🏢 SWT Active
📍 Mermaid Beach