Role purpose: Tell the Tuchuzy story every day — growing our community on Instagram and TikTok, creating content that sells, and getting Tuchuzy and our labels into the right press, stylist and influencer hands.

Key responsibilitiesSocial media
Plan and run a monthly content calendar for Instagram and TikTok, plus Facebook and Pinterest as needed
Post consistently: feed, Reels, Stories and TikToks, with on-brand captions, hashtags and product tags
Engage the community daily: reply to comments and DMs, reshare customer content, flag sales enquiries to the store team
Track performance (reach, engagement, follower growth, link clicks, social-driven sales) and report monthly with explicit next steps

Content creation
Shoot and edit photo and short-form video: recent arrivals, styling edits, try-ons, behind the scenes, in-store moments
Plan and art-direct campaign and lookbook shoots with the owner (talent, styling, locations, shot lists)
Supply fresh creative to the ads, email (Klaviyo) and website teams for launches and sales (e.g.

Black

Friday, Christmas, House of Swim)
Keep a tidy, labelled content library

PR and partnerships
Build and maintain a media list of fashion editors, stylists and lifestyle press; pitch stories, new labels and launches




Manage influencer and creator gifting and collaborations: shortlist, outreach, briefs, tracking and results
Coordinate press samples and stylist pulls
Help plan, promote and capture in-store events and brand launches
Monitor brand mentions and press coverage

Skills and experience
2–3+ years in social media, content or PR, ideally in fashion, beauty or lifestyle
A solid portfolio of social content you've created and results you've driven
Confident shooting and editing on iPhone/camera; skilled in CapCut, Lightroom, Canva or Adobe
Up to date with Instagram and TikTok trends and formats
Existing contacts with Sydney fashion media, stylists or creators highly regarded
Excellent copywriting with a polished, elevated tone
Self-directed and organised; can own a calendar with minimal supervision
Shopify, Meta Business Suite and Klaviyo familiarity a plus
Be confident talking in front of the camera

What success looks like
Steady follower and engagement growth month on month
An agreed posting cadence hit every week
Measurable traffic and sales from social to tuchuzy.com and the store
Regular press features, stylist pulls and influencer posts each quarter

📌 Social Media, Content & Pr Manager Sydney (Australia)
🏢 Tuchuzy
📍 Australia