Senior Brand Manager: Pharmaceutical | Speciality Care | Melbourne
Our client is seeking a Senior Brand Manager to grow an established hospital medicines brand across Australia and New Zealand and help prepare for a planned **** product launch.
Your ability to bring people together will be central to the role.
You'll lead the cross‐functional brand team, working with Medical, Regulatory, Market Access, Government Affairs and Sales to agree where to focus, who owns each decision and what needs to happen next.
You'll turn regional and global direction into a explicit ANZ plan that reflects local hospital priorities and gives the field team a practical strategy to execute.
What you'll do
Own the brand strategy and growth plan.
Set the annual and longer‐term direction, identify priority hospitals and customer groups, and direct investment towards the strongest opportunities.
Develop the hospital market.
Use customer, account and clinical pathway insights to support appropriate adoption within hospital protocols.
Partner with Medical on evidence‐led education and with Sales on account priorities, field tools and execution.
Drive commercial performance.
Own the brand budget and forecast, track progress in priority accounts and use sales, market and field insights to adjust the plan as conditions change.




Keep teams aligned and accountable.
Clarify decisions, owners and deadlines, raise risks early and ensure activities meet applicable compliance and review requirements.
What you'll bring
Pharmaceutical or healthcare commercial experience, with a track record of developing and executing brand strategy in hospital, specialty or similarly complex markets.
The ability to influence without direct authority and turn competing functional priorities into a plan people can deliver.
Strong commercial judgement, including forecasting, budget management, performance analysis and investment prioritisation.
An understanding of how hospital teams make treatment and protocol decisions, and how to turn that insight into effective account and field plans.
Strong written, presentation and stakeholder management skills, and a relevant tertiary qualification in business, marketing, science, health or a related discipline.
Experience in acute care, coagulation, critical bleeding, cardiac surgery, anaesthesia, haematology or intensive care will be well regarded.
Experience in launch planning, hospital market access, pricing or reimbursement, or supporting appropriate adoption within hospital protocols will also be valuable.

📌 Senior Brand Manager: Pharmaceutical | Speciality Care | Melbourne
🏢 Paras & Partners
📍 Melbourne