Job Title: Sales Director (Digital Platforms)
Posting Start Date: 10/11/2026
Job Description:
Sales Director, Spott | Wilson Parking
Sydney CBD | Permanent, full-time | Reports to the EGM Customer
Parking is going digital.
We're leading it.
Wilson Parking runs Australia's biggest and best parking network.
Now we're changing what that network can do.
We're transforming our business from that of a car park operator to the digital gateway to parking: one platform that connects drivers, landlords, governments and businesses to parking spaces, wherever they are.
Spott is at the centre of that.
Spott uses advanced vehicle recognition so drivers can enter any carpark on the network without the need for a ticket or a tap, and payment happens automatically.
Drivers get a better experience, partners reach new customers, and asset owners get data they've never had before.
Spott is already live across our network.
Now we want to take it further, and we need someone to lead the way.
The role
This is a zero-to-one role.
You'll build the commercial engine that takes Spott beyond Wilson's own car parks and into markets and customer journeys where parking has never been digital before.
You'll find the opportunities, shape the use cases, structure the deals and close them.
You'll have the backing of a well-known brand and the freedom of a growth business.
What you'll do
Originate and close
complex enterprise partnerships across property, infrastructure, local and state government, retail, QSR and mobility
Create recent use cases
such as aggregating third-party parking, drive-thru and last-mile access, smart precincts and access control
Shape the commercial models
,



including platform, aggregation and partnership structures that don't exist yet
Sell the vision, not just the product
, to senior decision-makers in long, multi-stakeholder deals
Influence the roadmap
by bringing customer and market insight back to Product
Be the face of Spott
in the market, at industry forums, events and partner tables
You'll thrive here if you're
An
enterprise hunter
with a track record of building a pipeline from scratch and closing complex B2B deals
A
platform thinker
from tech, proptech, parktech, mobility, infrastructure or another platform business
Someone who has
commercialised a new product or platform
in an early-stage or growth setting
Commercially sharp and
comfortable structuring non-standard deals
At ease with
ambiguity
.
You'd rather build the playbook than follow one
Curious and challenging, and you bring outside thinking with you
Comfortable using
AI tools and CRM platforms
(Salesforce, HubSpot) to work smarter
Why Wilson
Build something new with a strong base behind you:
Australia's largest parking network, brand trust earned over decades and millions of loyal engaged customers from day one
Have a real say:
you'll report directly to the EGM Customer and shape the growth strategy for our digital platform
Be part of a transformation
, not a maintenance role
A competitive salary, vehicle allowance and free parking (naturally)
Wilson Parking is committed to an inclusive workplace where new thinking is welcomed.
We encourage applications from people of all backgrounds, and we especially welcome applications from Aboriginal and Torres Strait Islander peoples.
#J-*****-Ljbffr

📌 Sales Director (Digital Platforms) (Sydney)
🏢 Wilson Group
📍 Sydney