12 Nov
|
Start Bio Solutions
|
Melbourne
12 Nov
Start Bio Solutions
Melbourne
Location: Flexible working arrangement, with the option to work from home and attend our Carrum Downs office 1–2 days per week.
Job Type: Part-Time (Flexible hours; no weekends)
About the Role
Our eco cleaning e-commerce brand is scaling globally, and we are looking for a growth-focused, commercial Performance Marketing Specialist to join our team on a part-time basis (10-20 hours per week, flexible hours).
In this role, you will take hands-on ownership of paid acquisition across our 4 Shopify storefronts and international Amazon marketplaces (AU, US, and EU). You will work closely with our Head of Marketing, In-House Creative Marketer, and Managing Director to build, test, and scale profitable ad campaigns while integrating generative AI tools into everyday workflows.
This is a flexible, remote-first role, offering the option to work from home with 1–2 days per week at our Carrum Downs office for team collaboration, planning, creative workshops, and strategic reviews.
What You’ll Do
- Channel Execution & Scaling: Plan, launch, and manage paid acquisition campaigns across Google Ads (Search, Shopping, Performance Max), Meta Ads (Facebook & Instagram), and Amazon Advertising (Sponsored Products, Brands, and Display).
- Multi-Store & Marketplace Growth: Manage and optimize budgets, seasonal sales, and ad performance across 4 Shopify regional stores and Amazon AU, US, and EU.
- Creative Testing Frameworks: Partner directly with our In-House Creative Marketer to pitch concepts, develop brief angles, review winning creative hooks, and test new ad formats.
- Commercial Strategy & Alignment:
Work side-by-side with the Head of Marketing and Managing Director on promotional calendars, stock forecasting, and commercial efficiency (monitoring MER, blended ROAS, and CAC).
- AI-Assisted Workflows: Integrate generative AI tools into day-to-day operations to accelerate ad copywriting, draft creative concepts, research consumer angles, and streamline performance summaries.
- Performance Analysis: Review platform reporting to extract actionable commercial takeaways and optimize campaigns based on target contribution margins.
- Broader Marketing Support: Provide paid channel insights to support complementary initiatives such as affiliate programs and influencer collaborations.
Who We Are Looking For
Must-Have:
- 3–4+ years of hands-on paid advertising experience within direct-to-consumer (D2C) e-commerce.
- Demonstrated Google Ads expertise: Solid command of Google Shopping feed management, Performance Max, and Search campaigns.
- Proven Meta Ads track record: Experience running creative testing structures and scaling spend profitably in Meta Ads Manager.
- Amazon Advertising & Seller Central: Practical experience running Amazon PPC campaigns across international regions (AU, US, EU).
- AI Fluency: Active use of AI tools (e.g., ChatGPT, Manus, Lovable or platform-native AI features) to draft copy, ideate creative angles, and accelerate production workflows.
- Commercial Mindset: Comfortable reviewing spreadsheet data, understanding contribution margins, and making budget decisions based on bottom-line returns.
- Autonomy & Communication: Reliable, self-directed communicator who thrives in an autonomous, remote-first setup.
Nice-to-Have:
- Experience testing TikTok Ads or YouTube Ads.
- Familiarity with affiliate platforms (e.g., UpPromote, Amazon Associates).
- Basic familiarity with Shopify apps such as Klaviyo or Gorgias.
Tools & Tech Stack
- E-Commerce & Marketplaces: Shopify (multi-store), Amazon Seller Central (AU, US, EU)
- Advertising: Google Ads & Merchant Center, Meta Ads Manager, Amazon Advertising console
- AI & Collaboration: ChatGPT, Claude, Canva, Slack, Notion, Google Sheets/Excel
Why Join Us?
- Genuine Autonomy: 10-20 hours per week tailored around your life, with zero weekend work.
- Direct Ownership: Work inside a tight, experienced team where your execution directly drives international commercial growth.
- Work Authorisation: Must hold valid working rights for Australia.
Advantages:
- Work from home
Application Question(s):
- Have you managed Google Ads campaigns before?
- Have you managed Meta Ads before?
- Have you managed Amazon Ads before?
Work Authorisation:
- Australia (Required)
Work Location: Hybrid remote in Melbourne VIC
📌 Performance Marketing Specialist (Google, Meta & Amazon Ads) – Part-Time (Melbourne)
🏢 Start Bio Solutions
📍 Melbourne