THE OPPORTUNITY

A newly created executive opportunity to shape the future of ecommerce at Brand Collective.

As General Manager, Ecommerce Growth & Trading, you will lead the Group's ecommerce trading strategy and commercial performance across a diverse portfolio of apparel, footwear and sport brands.

Partnering closely with the Leadership Team, you will translate Group and brand strategies into commercial priorities that drive online revenue, margin, profitability and customer growth.

You will own the online P&L; across our large portfolio of ecommerce websites and third-party marketplace channels, bringing together ecommerce trading, merchandising and performance marketing to maximise the performance of our online business.

With the opportunity to shape the Group's ecommerce trading approach, strengthen capability and accelerate growth, this is a pivotal leadership role for a commercially driven ecommerce executive who knows how to turn strategy into results.

YOUR IMPACT

- Ecommerce Strategy & Commercial Performance: Set and lead the Group's ecommerce trading strategy, owning the online P&L; and driving revenue, margin and profitability across our portfolio of ecommerce websites and third-party marketplace channels.
- Trading & Marketplace Growth: Lead the Group's online trading agenda across a diverse portfolio of brands, translating brand and commercial priorities into effective trading plans, promotional strategies and marketplace opportunities. Partner with Merchandise teams to align product availability, inventory and trading performance.
- Performance Marketing & Customer Acquisition: Lead performance marketing strategy and performance,



ensuring investment across paid channels is aligned to commercial priorities and delivers strong customer acquisition, return on investment and profitable growth.
- Customer Experience & Conversion: Partner the Customer Experience team to influence continuous improvement across the online customer journey, using customer insights, trading data and analytics to optimise content, merchandising, onsite experience and conversion.
- Customer Engagement & Retention: Partner with CRM and Marketing teams to align customer engagement, communications and retention initiatives with ecommerce trading priorities, strengthening customer value and lifetime engagement.
- Commercial Performance & Innovation: Establish a data-led, performance-focused approach to ecommerce, identifying growth opportunities, improving trading effectiveness and using test-and-learn initiatives to continuously optimise results.
- Leadership & Capability: Lead and develop a high-performing ecommerce team, strengthening the Group's Centre of Excellence, establishing clear ways of working and building capability to support growth across the portfolio.
- Executive & Brand Partnerships: Work closely with the Leadership Team to align priorities, influence decision-making and deliver the Group's ecommerce ambitions.

WHAT YOU'LL BRING





You are a commercially astute ecommerce leader who combines strategic thinking with a solid instinct for trade and a proven ability to deliver online growth. You understand how to balance brand priorities with commercial performance, build high-performing teams and influence senior stakeholders to achieve shared outcomes.

You'll bring:

- Significant senior leadership experience across ecommerce trading or online retail, with accountability for a substantial online P&L; across multiple brands, platforms or channels.
- A proven track record of growing online revenue, margin and contribution at scale.
- Deep expertise in ecommerce trading, marketplace strategy, merchandising and online commercial performance.
- Strong experience leading performance marketing strategy, customer acquisition and investment optimisation.
- Experience using customer insights, analytics and trading data to improve conversion, customer engagement and commercial outcomes.
- A strong understanding of the relationship between product availability, inventory, merchandising and online trading performance.
- Strong commercial acumen, including a clear understanding of profitability, investment returns and cost to serve.
- Experience building and developing multidisciplinary teams, establishing capability and leading through a Centre of Excellence or matrix model.
- The ability to partner with and influence senior stakeholders across a diverse portfolio of brands.
- A continuous improvement mindset, with the ability to identify opportunities, challenge existing ways of working and translate strategy into measurable results.

Experience across retail, apparel, footwear or consumer brands, including international ecommerce and marketplace environments, will be highly regarded.

Above

📌 General Manager, Ecommerce Growth (Melbourne)
🏢 Brand Collective
📍 Melbourne